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NEW! Music in Full Color. Turn up with Polaroid Music.
Free Standard Shipping above €95
Pay later via Klarna
Reward points for registered customers
Hold on to the best holiday moments with the Polaroid Now, the new analog instant camera with autofocus. This go-to gift set includes one pack of iconic Polaroid instant film, plus a curvy camera strap in a choice of colors.
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.