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Captured by Creators
Sometimes real life is messy and unexpected. It's beautifully imperfect - just like Polaroid Photography. We equipped 15 one-of-a-kind photographers to capture it in their own way.
We invited creators to experiment with our latest Retinex film frames. See how their experiments unlock new realms of color and creativity.
From sunsets, to stains, to the saturation of our film. Life, like Polaroid photography, is full of beautiful and uncontrollable color.
Nothing worthwhile should come in an instant. Not even our photography. Life, like the development of our film, is worth the wait.
No two people are the same, like no two Polaroid shots are the same. In life, just like in our photography, it's our imperfections that make us unique.
Whether it's what life or Polaroid chemistry throw at you, there is beauty in the random, the wild and the surprising.