Good things come in (Generation) 3s
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Read moreReal life is not black and white.
Read moreFrom Polaroid Pictures to Perception: Enter the world of Edwin Land's Retinex Theory
Red to orange, purple to yellow, then back again — when colors get weird, they tend to get extremely weird. Here we embark on a journey through the landscape of Retinex, the mind-melting theory of human color vision, conceptualized by the father of Polaroid, Edwin Land.
Read moreIn conversation with Alan Schaller
Read morePolaroid x Keith Haring: Made to break rules
Polaroid x Keith Haring. One of the most iconic artists of all time captured his life and work with a Polaroid camera.
Read moreReclaimed Green: Experi-mental Chemistry
Read moreReal life is a pain in the ass. That’s why it’s worth it.
Digitization has made everything too convenient – from lunch, to a lift, to love itself. But only by going through physical, painful, slow and frustrating moments, can we experience the true beauty of real life.
Read moreThe Go create project: Madrona Redhawk on creating for yourself
Bobby pins, plastic forks, or the toe of a cowboy boot. For Madrona Redhawk her next beauty look doesn’t need a blush brush, it needs whatever’s in front of you.
Read moreThe Go create project: Arlo Parks on inspiration
As part of our Go create project, we’ve partnered with some of the most exciting contemporary creators to get a close-up on the creative process in all its shapes and colors.
Read moreThe Go create project: Quinn Whitney Wilson on creative blocks
For Quinn Whitney Wilson, getting messy is part of the creative process. Whether it’s curating a world tour for American singer and rapper Lizzo, or directing a new music video, Quinn takes on creative blocks like stereotypes — you just need to crush them.
Read moreWhat’s New (and Blue) in Gen 2: Polaroid Go
That’s right, we heard your demands and the world’s smallest instant camera got some shiny new upgrades. Our teeny-tiny camera has always been packed with creative potential, but now we’ve upped its tech-specs to match.
Read moreThe ‘Imperfectionism’ Guide
How to get the most out of the Polaroid I-2 camera – and the process of instant photography.
Read moreReclaimed Blue 600 Film: Under the microscope
In the only remaining Polaroid factory in the world (in Enschede, The Netherlands), there is a lab. And in that lab, probably even right now (unless it’s bedtime), smart & adventurous scientists conduct experiments to improve our existing film chemistry…
