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Push your creativity further with our range of iconic and experimental film. Shop Now
Color: Black & White
Our most iconic analog camera
Capture and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 7 colors, plus black and white, there’s a Polaroid Now to suit you.
Compatible with i-Type & 600 film.
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.