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Capture moments on original, iconic Polaroid film. Shop now
Mobile connectivity to unlock more creative features (full manual control, light painting, aperture priority, and more) through Polaroid App
Classic look made of 40% recycled materials
Film created in the last Polaroid film factory in the world
Go hands-free with our flat strap
The app-connected Polaroid Now+ Generation 2 instant camera gives you creative control through the Polaroid App: Aperture priority, light painting, double exposure, self-timer, manual mode and more—plus 5 lens filters you can attach to the camera. All in a classic design, and now made with 40% recycled materials. This go-to gift set includes one pack of iconic Polaroid instant film, plus a flat camera strap in a choice of colors.
Creative & connected
Create beautiful imperfection in all its forms by unlocking extra camera features through the Polaroid mobile app. Find focus easily with aperture priority, create cinematic photos with tripod mode, go experimental with light painting and double exposure, lean into your craft skills with manual mode, and more.
5 lens filters for every mood
Saturate your photos in color, deepen contrast, or add dreamy effects with 5 experimental lens filters including starburst, red vignette, orange, blue, and yellow. Complete with a zip-through pouch to keep them safe.
Classic look, future-facing materials
The iconic camera retains its style, but is now made with 40% recycled materials.
Shoot with iconic Polaroid film
It’s hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.
You’ve got ideas. You’ve got our most creative camera. Next up? How to use it. Here’s Kenny to take you through all the ins and outs of your new Polaroid Now+ camera or check out the step-by-step guide to help you get started.