Journal

Real life is not black and white.

Good things come in (Generation) 3s

From Polaroid Pictures to Perception: Enter the world of Edwin Land's Retinex Theory

Red to orange, purple to yellow, then back again — when colors get weird, they tend to get extremely weird. Here we embark on a journey through the landscape of Retinex, the mind-melting theory of human color vision, conceptualized by the father of Polaroid, Edwin Land.

Polaroid x Keith Haring: Made to break rules

Polaroid x Keith Haring. One of the most iconic artists of all time captured his life and work with a Polaroid camera. 

Reclaimed Green: Experi-mental Chemistry

Real life is a pain in the ass. That’s why it’s worth it.

Digitization has made everything too convenient – from lunch, to a lift, to love itself. But only by going through physical, painful, slow and frustrating moments, can we experience the true beauty of real life.

The Go create project: Arlo Parks on inspiration

As part of our Go create project, we’ve partnered with some of the most exciting contemporary creators to get a close-up on the creative process in all its shapes and colors.

The Go create project: Quinn Whitney Wilson on creative blocks

For Quinn Whitney Wilson, getting messy is part of the creative process. Whether it’s curating a world tour for American singer and rapper Lizzo, or directing a new music video, Quinn takes on creative blocks like stereotypes — you just need to crush them.

What’s New (and Blue) in Gen 2: Polaroid Go

That’s right, we heard your demands and the world’s smallest instant camera got some shiny new upgrades. Our teeny-tiny camera has always been packed with creative potential, but now we’ve upped its tech-specs to match.

Reclaimed Blue 600 Film: Under the microscope

In the only remaining Polaroid factory in the world (in Enschede, The Netherlands), there is a lab. And in that lab, probably even right now (unless it’s bedtime), smart & adventurous scientists conduct experiments to improve our existing film chemistry…