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Careers: Communications Manager



Job title

Communications Manager


Amsterdam, the Netherlands

About us: iconic brand, tiny company

Polaroid was founded in 1937 by one of the most seminal innovators of the 20th century, Edwin Land. His motto was, "don't undertake a project unless it is manifestly important and nearly impossible." In 2008, Polaroid shuttered its last factory, but diehard fans came together as The Impossible Project to save the instant film. Over 10 years later, that startup acquired what was left of Polaroid, and today we're again a small group of people passionate about empowering creators to change the world in the name of Polaroid.

What we're building: tools for future creators

Throughout its 80-year history, Polaroid was at its best when we made tools for people to express themselves, push boundaries and move culture forward. In the next decade, we are getting back to this purpose. We're not solving small problems, and we're not addressing a small market; our goal is to make products that will make the world more meaningful and human.

The role: Communications Manager

As Communications Manager, you will develop and implement Earned Media strategy with a focus on storytelling, media relationships and influencer engagement. You will lead execution in EU markets and support teams in key markets (focusing on the US and APAC). You will drive the media pitching process and identify multiple story angles – from creative culture to tech and science – and articulate Polaroid’s brand voice.

Our ideal candidate is a proactive, agile and storytelling driven self-starter, with a deep understanding of culture and the modern media landscape, who can thrive in a high-paced environment and work as a part of a small but rapidly growing team. This role is a part of the Marketing team in our Amsterdam HQ and will report to the Head of Communications and Social.

What you will do:

  • Lead development and implementation of Earned Media strategy with a focus on press, influencer engagement and brand advocacy
  • Support key brand and product launches and own the Communications calendar
  • Identify and maximize key storytelling opportunities, news generating moments and creative content collaborations to make Polaroid culturally relevant and visible
  • Create real life product experiences and liaison with key tech and lifestyle media and influencers to drive product communication
  • Develop press assets for successful pitching across key markets
  • Drive execution in key EU markets and alignment with US and APAC
  • Effectively lead external agencies: briefing, feedback, day-to-day communication
  • Set KPI’s and metrics, and lead reporting

Key relationships:

  • Brand Management
  • Communications agencies in key markets
  • Earned and Paid Influence partners
  • Culture Marketing
  • Wholesale Marketing and DTC
  • Paid media

What you bring:

  • Minimum 5 years of proven experience in leading communications strategy and high-impact results in a creatively led brand or a Communications/PR agency
  • Understanding of global media and content creator landscape, upcoming trends and culture
  • Creative storyteller and big picture thinker
  • Ability to manage multiple projects simultaneously, successfully collaborate with other departments and prioritize
  • Excellent copywriting skills: from press materials to corporate messaging
  • Fluency in English
  • Analytical skills, understanding of metrics and working towards impact vs. reach
  • Interest in photography, music and broader culture

What to expect

This is a full-time job-based in Amsterdam HQ and is available as soon as possible. You will be reporting directly to the Head of Communications and Social.


If you would like to be considered for the role, please email your resume and any other relevant information to support your application to [email protected] or apply on LinkedIn.

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