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Cookie Policy

Our website ( and its subdomains:, and, hereinafter referred to as the Website (hereinafter collectively referred to as the Website), are managed by Polaroid International B.V. Via our Website, various cookies and similar technologies (hereinafter: cookies) may be used when offering our Website. With this Cookie Policy, we would like to inform you what cookies are, what they do, and what kind of cookies are used via our Website. When we place and read cookies, your personal data will be processed. We process your personal data in accordance with our Privacy Policy. You can read in our Privacy Policy how to exercise your rights.

1.1. What are cookies?

A cookie is a small text file that is stored on your device by means of the websites you visit. Cookies can be accessed either by your web server or your device.

As the administrator of our Website we may set cookies on your device. These cookies are called 'first party' cookies. Some cookies may also be set on your device by other parties, such as our advertisers or parties that set cookies to display certain content on our Websites (for example videos). These cookies are called ‘third party’ cookies.

This Cookie Policy does not apply to the use of cookies by third parties, which are set via our Website. We cannot guarantee, and therefore do not take the responsibility, that these third parties will use your (personal) data in a reliable and secure manner. For more information about how these third parties use your (personal) data, we refer to the privacy policy of these third parties.

1.2. Type of cookies

The following categories of cookies may be used via our Website: (i) functional cookies, (ii) analytic cookies, (iii) tracking cookies and (iv) similar technologies.

i. Functional cookies

Functional cookies enable you to move around our Website and use its features, record information about choices that you have made, and tailor the Website to your needs. Without these cookies, the Website cannot function properly and we will not be able to provide certain features, such as remembering details you entered. These cookies are placed without the requirement of your consent and therefore cannot be deactivated using the Cookie Settings on our Website. However, you can deactivate these cookies on your browser. Note that if you disable these functional cookies, it may affect how the Website is displayed and/or functions.

ii. Analytic cookies

Analytic cookies help to improve the performance of our Website, providing a better user experience. Via these cookies, we obtain information about the quality and/or effectiveness of our services. It helps us to understand how our visitors use our Website, which enables us to improve how we present our content to you. For as far as these cookies have no or little impact, they will also be used without your consent.

iii. Tracking cookies

Tracking cookies record your visit to our Website, the pages you have visited and the links you have followed. We may use this information to make our Website and the information (including marketing information) displayed on it more relevant to your interests and to measure the effectiveness of marketing or information initiatives. These cookies are in most cases third party cookies and are only placed with your consent.

Some pages on the Website load information from social networks to enable targeted advertising for our products on the social network platform. This is activated by opening the webpage where a certain code is installed. This piece of code sends general hashed information about the actions taken on the Website to the social networks, to help the us target our advertisements to the people who visited our Website.

iv. Similar technologies

As an alternative for tracking cookies, we also use Google Enhanced Conversions. When you for instance purchase an item from the website, Polaroid may share your personal data in hashed form with Google (for example your email address). Google then matches such data to a Google account, which was signed-in to when you engaged with one of our ads. The conversion event is reported to us to improve Polaroid’s conversion measurement. See this link for more information.

Below you can find a link to the privacy and/or cookie policies of the third parties that set analytical and/or tracking cookies through our Website. We encourage you to read this policy carefully.

1.3. Categories of personal data, purpose of processing and retention periods

We process your personal data obtained through the cookies placed via our Website. See our Privacy Policy for an extensive overview of the way in which we handle your personal data. In the Cookie Table we have listed per cookie all the associated processing purposes as well as the applicable cookie lifespan.

1.4. Categories of recipients

In the Cookie Table, all the recipients of your cookie-related personal data are listed. This can be, inter alia, advertising organizations, such as Meta and Google, or organizations assisting us in the performance of website analytics. The links to the relevant information on how these third party use your information can be found below:

1.5. International transfers

Your personal data may be transferred to organizations located outside of the European Economic Area. For example, some cookies may be placed by third parties based in the United States. In the event that data is transferred to servers in the United States and stored there, we or our processors ensure all data transfers comply with applicable legal requirements (for example by entering into standard contractual clauses with supplementary measures to the extent required).

1.6. Accepting, enabling and disabling cookies

Cookies for which your consent is required by law, will only be used via our Website with your consent. You can decide to provide or withhold your consent through our cookie banner, or adjust the cookie settings. You can set your browser in such a manner it is merely allowed to store cookies with your consent. For more information, please consult your web browser's manual. Please note that many websites do not work optimally if cookies are disabled. You can also choose to delete cookies manually. For more information, please consult to your web browser's manual. Withdrawal of your consent does not affect the lawfulness of the processing prior to that moment.

1.7. Updates to this Cookie Policy

We may change this Cookie Policy and the list of cookies placed at any time. The amended version will be published on the Website. We will obtain your consent for any amendments to this Cookie Policy that can only be implemented with your consent.

For further information about this Cookie Policy, please contact us on [email protected].

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