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Polaroid I-2 camera: a tactile pursuit of craft. Shop now

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Color is weird

Introducing our latest film frames, inspired by Polaroid founder Edwin Land's mind-melting Retinex color theory.

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Cameras

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Speakers

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Printers

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Films

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For the Imperfectionists

Introducing the Polaroid I-2 instant camera. Made for those who embrace chaos, beauty in the everyday, and the tactile pursuit of craft.

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    Capture Real Life

    Our most portable, wearable and take anywhere-able instant camera comes with new features to better capture real life on the Go.

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    Real Life is beautifully imperfect

    It's messy and unexpected. It's beautifully imperfect - just like Polaroid Photography. Capture real life with our Polaroid Generation 2 instant cameras.

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    Real Life Captured

    17 wildly diverse photographers.

    17 unique interpretations of real life.

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