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Color is weird
Introducing our latest film frames, inspired by Polaroid founder Edwin Land's mind-melting Retinex color theory.
For the Imperfectionists
Introducing the Polaroid I-2 instant camera. Made for those who embrace chaos, beauty in the everyday, and the tactile pursuit of craft.
Capture Real Life
Our most portable, wearable and take anywhere-able instant camera comes with new features to better capture real life on the Go.
Real Life is beautifully imperfect
It's messy and unexpected. It's beautifully imperfect - just like Polaroid Photography. Capture real life with our Polaroid Generation 2 instant cameras.
Real Life Captured
17 wildly diverse photographers.
17 unique interpretations of real life.