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Capture Real Life with our Generation 2 cameras. Shop Now.
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Real life is a pain in the ass.
That’s why it’s worth it.
Digitization has made everything too convenient – from lunch, to a lift, to love itself. But only by going through physical, painful, slow and frustrating moments, can we experience the true beauty of real life.
Real life—like analog photography—is challenging and rewarding.
To prove it, we asked photographers from around the world to document the challenging realities they face in order to live their awe-inspiring lives. And whether they’d change a thing (hint: they wouldn’t).
CJ lives out of her comfort zone (and her suitcase).
CJ lives out of her comfort zone (and her suitcase).
After ten years documenting touring bands, CJ is living proof that to make the gig—and get the shot—you gotta live out of your comfort zone (and your suitcase). We gave her our most take-anywhere-able camera yet—the Polaroid Go Gen 2—to document the many physical experiences the digital world will never replace. Want to document the ups and downs of your adventure?
Capture real life on the Go.
Failure isn’t a part of the sport. It is the sport.
Failure isn’t a part of the sport. It is the sport.
To borrow Vitória’s words: Skateboarders like to suffer. Failure isn’t just a part of the sport – it is the sport. By carrying our super-portable Go Gen 2 around on a skate day, Vitoria documents how all that pain is worth it for the one moment you nail it. Trick or picture. Want to chase the feeling of achievement?
Capture real life on the Go.
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Kids are as frustrating as they are rewarding.
Kids are as frustrating as they are rewarding.
Having kids is equally challenging as it is rewarding. But are the two related? Katie Silvester interviewed her sister, brother-in-law, niece and nephew to find out if all that frustration is worth it in the end – documenting the entire process on the easy-to-use Polaroid Now Gen 2 (when she could wrestle it away from the kids). Want an easy-to-use camera for life’s growing moments?
Capture real life on the Now.
The open road is a beautifully lonely place.
The open road is a beautifully lonely place.
Nothing encapsulates “a slower way of life” than trucking through the American Midwest, Polaroid Now+ on your hip. Through his creative use of the Now+ app-connectivity and filters, Ry Shorosky explores how an exploratory approach to life—and photography—can be both isolating and exhilarating. Want to explore your creativity?
Capture real life on the Now+.
Capture Your Real Life
We’ve worked with four global photographers to capture the challenging realities behind their idyllic lives. Now it’s your turn to capture the realities you’d never usually post online.
Capture your life's beautiful challenges for your chance to win a Polaroid Go Gen 2 + Go Film Double-Pack. Or one of seven i-Type or 600 Film packs for runners-up.
Sure, the digital world can smooth over life’s ups and downs. But that’s not real. Real life involves screaming kids and scraped knees. As well as beautiful scenery and true human connection. It’s the only place where anything worthwhile ever happens.
