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Our point-and-shoot auto-focusing camera
Created in the last Polaroid film factory in the world
For those who like to catch life as they live it, there's the Polaroid Now. Equipped with autofocus and double exposure, it’s an easy-to-use, point-and-shoot instant camera that creates dreamy, artistic shots on the fly. Fire it up with a Color i-Type Film Double Pack Summer Edition, and capture summer in full shades with our new bright, bold and pastel-colored frames.
Summer in full shades
From light lilacs, sunset blues and bright summer yellow -there’s 10 wildly different colored frames to capture all the moments.
Classic look, better materials
The iconic camera retains its style, but is now made with 40% recycled materials.
Autofocus 2-lens system
In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle — even without the flash.
Capture with iconic Polaroid film
The Polaroid Now is compatible with our original, iconic, beautifully imperfect Polaroid Film - including Polaroid i-Type & 600 film.