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Capture this spring with up to 50% off selected Polaroid items. Shop Now
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€ 163.98
Our point-and-shoot auto-focusing camera
10 unique block frame colors
Created in the last Polaroid film factory in the world
For those who like to catch life as they live it, there's the Polaroid Now. Equipped with autofocus and double exposure, it’s an easy-to-use, point-and-shoot instant camera that creates dreamy, artistic shots on the fly. Fire it up with a Color i-Type Film Double Pack Summer Edition, and capture summer in full shades with our new bright, bold and pastel-colored frames.
Summer in full shades
From light lilacs, sunset blues and bright summer yellow -there’s 10 wildly different colored frames to capture all the moments.
Classic look, future-facing materials
The iconic camera retains its style, but is now made with 40% recycled materials.
Autofocus 2-lens system
In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle — even without the flash.
Shoot with iconic Polaroid film
It’s hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.