Polaroid Debuts Ultra-Portable Optical Zoom Wi-Fi Camera at CES

  • Tuesday, January 6, 2015

With its Compact Size, 8X Optical Zoom, 18MP Resolution and Wi-Fi™ or NFC Pairing, the Polaroid iZone Camera is the Perfect Extension for your iOS or Android Device

LAS VEGAS (January 6, 2015)—Polaroid today unveiled the Polaroid iZone, a compact optical zoom, Wi-Fi connected camera designed to be the ultimate companion to your IOS or Android device with  great image quality and built-in flash for easy, on-the-go, instant photography. The Polaroid iZone camera will be on display in the Polaroid Booth #13614 at the 2015 International CES.

Produced by Sakar International, an authorized Polaroid licensee, the Polaroid iZone camera is the perfect way to capture better quality images with a smartphone. Just pair with any IOS or Android device using the built-in Wi-Fi, then use the smartphone as a viewfinder to line up the perfect shot in real time.  Once paired, users can save the images taken with the Polaroid iZone camera directly to the smartphone, bypassing the 32 MB internal memory of the camera.  With its impressive 8X optical zoom, 18 megapixel resolution, built-in tripod mount and tiny form factor, the Polaroid iZone camera is the perfect way to capture amazing new angles with better image quality and more zoom capability than most smartphone cameras on the market.  Additionally, once users have captured the perfect image, since it is on the smartphone already, it is easy to share it online with any social media network.

“Smartphones will work for taking some photos, but the built-in digital zoom just isn’t great when it comes to image quality. To get better quality optical zoom on a smartphone requires adding an accessory lens, and it’s easy to miss the shot while you’re busy attaching the lens,” said Edward Cohen, VP of Imaging with Sakar/Vivitar. “But, with the Polaroid iZone camera, you’ve got instant access to an impressive 8X optical zoom—the same as found in much larger, higher-end cameras. Simply point, zoom and snap.”

The Polaroid iZone camera’s compact size, at just 2” by 2” square, is ideal for dropping it into a pocket for quick and easy access to capture every unexpected moment and memory. A lanyard slot makes it easy to attach the Polaroid iZone camera to the included wrist lanyard for even quicker access.  Don’t have a phone handy--the Polaroid iZone camera also works without pairing with a phone—simply snap away and sync later to view and share images. The camera comes with a micro-USB cord for charging, as well as syncing and viewing photos on any USB-equipped device, including computers and TVs.

The Polaroid iZone camera is expected in-store this spring for $179.99, just in time for capturing spring break and summer vacation memories. To learn more, stop by the Sakar/Vivitar Booth #12829 or the Polaroid booth at #13614 during CES, going on now through January 9 in Las Vegas, or visit

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories.

Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China.

About The Polaroid Brand

Polaroid is one of the world’s most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film.  Our range of products  include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid iZone, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Stephanie Jimenez


Tracey Benjamini
R&J Strategic Communications