Sakar and Polaroid to Debut Thin, Lightweight 1080p and New Wi-Fi-Enabled Camcorders

  • Wednesday, September 19, 2012

EDISON, N.J. - Consumer electronics manufacturer Sakar International today announced one of the world's thinnest and lightest full 1080p high-definition camcorders is set to hit store shelves this fall. The debut signals the launch of its new line of high-performance Polaroid-branded digital camcorders, the first in a family of new digital video products to be available this year under an exclusive licensing agreement. Sakar will unveil the new products at Stand C008/D009 in Hall 5.2 at Photokina, the world's premiere photography exposition and technology fair, September 18-23 in Cologne, Germany. 

Combining high-performance features with exceptional ease-of-use, the new Polaroid products make it fast, fun and easy to capture stunning HD-quality video of your latest adventure, precious family moments or even breaking news as it happens with live Web streaming video capability on some models.

The products will debut in mid-September at select Sears and Kmart stores, and will be available shortly after at Staples, Office Depot, Ritz Camera, BrandsMart USA, Tiger Direct/Comp USA, Canadian Tire, hhgregg, QVC, HSN,,, and The products will also be made available later this year in Europe, India, the Middle East and Brazil.

"The superior image quality and exceptional ease-of-use behind the Polaroid brand have ushered in a new era in digital video, bringing the capabilities you'd expect from a more complex, higher-priced camcorder into an affordable and user-friendly design that makes it easy for anyone to pick up and start capturing exceptional footage," said Sakar President Jeff Saka. "These new products are perfect for the casual user looking for the ultimate in lightweight portability with outstanding quality."

The debut lineup of Polaroid camcorders includes:

  • The Polaroid iD820, one of the world's thinnest, lightest true 1080p HD camcorders. With an ultra-thin body just ½-inch wide, this extremely lightweight camera packs a 3-inch 16:9 gesture touch screen and 12 megapixel resolution into less than 4 oz. Tiny enough to drop into a shirt pocket, the iD820 features dual-stream recording capability that lets you record two sets of video simultaneously on the card—one in full 1080p hi-def for the ultimate viewing experience, and the other in YouTube-ready quality for fast and easy uploading. The iD820 comes with its own carrying case and HDMI cable, and operates on a lithium-ion battery for exceptional recording time. Look for the iD820 on retail shelves in September at a suggested retail price of $179.99.
  • The Polaroid iD879 featuring 5x optical zoom, making it one of the thinnest, lightest, 1080p HD camcorders with built-in optical zoom. Also featuring a 3-inch gesture touch screen and dual-stream recording, the iD879 includes dual memory card slots—a MicroSD and SD—for double the memory and recording time. This 12 megapixel palm-sized camera will be available in stores in September, complete with carrying case and HDMI cable included for $179.99.
  • The Polaroid iD450 with built-in Wi-Fi lets you stream live video to the Web via the onboard Ustream app, upload instantly to YouTube, Facebook or other sharing sites, and even view live video on iPad, iPod or Android devices via the downloadable Apple and Android apps available from the AppStore and Android Market. Featuring full 1080p video quality, the iD450 makes it easy to capture and share live action as it happens with just a tap on the 3-inch gesture touch screen. Watch for the iD450 to hit store shelves in September for $179.99.
  • The Polaroid iD640 waterproof, shock-proof, dust-proof and freeze-proof pocket video camera with 4x digital zoom and 2-inch LCD display captures 720p HD video up to 10feet underwater. Perfect for boating, diving, rafting and other watersport adventures, the pocket-size iD640features an SD card slot and comes with its own lithium battery and charger. Look for it in an array of bright colors beginning in September, at a suggested retail price of $99.99.
In addition to this first installment of Polaroid-branded camcorders, Sakar will also develop a line of Polaroid-branded digital cameras as part of the exclusive licensing deal. Both product lines will debut in North America and portions of Latin America and Europe this year.
About Sakar International
Sakar International, Inc. is a leading provider of interactive consumer electronics. Since 1977, the privately held, family-owned company has evolved alongside technology - becoming a global leader in innovative electronics. Sakar is a licensing partner with over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras and video recorders, along with camera, computer, audio, cell phone, and gaming accessories. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of photographic, optic and related accessories.

About The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood for. For more information, visit

Polaroid, Polaroid &Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.