Sakar and Polaroid to Debut Thin, Lightweight 1080p and New Wi-Fi-Enabled Camcorders
- Wednesday, September 19, 2012
EDISON, N.J. - Consumer electronics manufacturer Sakar
International today announced one of the world's thinnest and lightest
full 1080p high-definition camcorders is set to hit store shelves this
fall. The debut signals the launch of its new line of high-performance Polaroid
digital camcorders, the first in a family of new digital video products
to be available this year under an exclusive licensing agreement. Sakar
will unveil the new products at Stand C008/D009 in Hall 5.2 at Photokina
, the world's premiere photography exposition and technology fair, September 18-23 in Cologne, Germany.
Combining high-performance features with exceptional ease-of-use, the new Polaroid
products make it fast, fun and easy to capture stunning HD-quality
video of your latest adventure, precious family moments or even breaking
news as it happens with live Web streaming video capability on some
The products will debut in mid-September at
select Sears and Kmart stores, and will be available shortly after at
Staples, Office Depot, Ritz Camera, BrandsMart USA, Tiger Direct/Comp
USA, Canadian Tire, hhgregg, QVC, HSN, BestBuy.com, Walmart.com,
Target.com and Newegg.com. The products will also be made available
later this year in Europe, India, the Middle East and Brazil.
"The superior image quality and exceptional ease-of-use behind the Polaroid
brand have ushered in a new era in digital video, bringing the
capabilities you'd expect from a more complex, higher-priced camcorder
into an affordable and user-friendly design that makes it easy for
anyone to pick up and start capturing exceptional footage," said Sakar
President Jeff Saka. "These new products are perfect for the casual user
looking for the ultimate in lightweight portability with outstanding
The debut lineup of Polaroid camcorders includes:
- The Polaroid iD820, one of the world's thinnest, lightest true 1080p HD camcorders.
With an ultra-thin body just ½-inch wide, this extremely lightweight
camera packs a 3-inch 16:9 gesture touch screen and 12 megapixel
resolution into less than 4 oz. Tiny enough to drop into a shirt pocket,
the iD820 features dual-stream recording capability that lets you
record two sets of video simultaneously on the card—one in full 1080p
hi-def for the ultimate viewing experience, and the other in
YouTube-ready quality for fast and easy uploading. The iD820 comes with
its own carrying case and HDMI cable, and operates on a lithium-ion
battery for exceptional recording time. Look for the iD820 on retail
shelves in September at a suggested retail price of $179.99.
- The Polaroid iD879 featuring 5x optical zoom,
making it one of the thinnest, lightest, 1080p HD camcorders with
built-in optical zoom. Also featuring a 3-inch gesture touch screen and
dual-stream recording, the iD879 includes dual memory card slots—a
MicroSD and SD—for double the memory and recording time. This 12
megapixel palm-sized camera will be available in stores in September,
complete with carrying case and HDMI cable included for $179.99.
- The Polaroid iD450 with built-in Wi-Fi
lets you stream live video to the Web via the onboard Ustream app,
upload instantly to YouTube, Facebook or other sharing sites, and even
view live video on iPad, iPod or Android devices via the downloadable
Apple and Android apps available from the AppStore and Android Market.
Featuring full 1080p video quality, the iD450 makes it easy to capture
and share live action as it happens with just a tap on the 3-inch
gesture touch screen. Watch for the iD450 to hit store shelves in
September for $179.99.
- The Polaroid iD640 waterproof, shock-proof, dust-proof and freeze-proof pocket video camera
with 4x digital zoom and 2-inch LCD display captures 720p HD video up
to 10feet underwater. Perfect for boating, diving, rafting and other
watersport adventures, the pocket-size iD640features an SD card slot and
comes with its own lithium battery and charger. Look for it in an array
of bright colors beginning in September, at a suggested retail price of
In addition to this first installment of Polaroid-branded camcorders, Sakar will also develop a line of Polaroid-branded
digital cameras as part of the exclusive licensing deal. Both product
lines will debut in North America and portions of Latin America and
Europe this year.
About Sakar International
International, Inc. is a leading provider of interactive consumer
electronics. Since 1977, the privately held, family-owned company has
evolved alongside technology - becoming a global leader in innovative
electronics. Sakar is a licensing partner with over forty major
entertainment brands and has maintained a diverse portfolio of product
offerings, including: digital cameras and video recorders, along with
camera, computer, audio, cell phone, and gaming accessories. Sakar
acquired the Vivitar brand in 2008 and has since launched a full line of
photographic, optic and related accessories.
About The Polaroid Brand
several generations, people regard Polaroid as one of the most trusted,
well-respected and recognizable brands when it comes to technology. The
history of Polaroid began 75 years ago, with its roots stemming back to
Polaroid instant film, cameras and camera accessories – thus was the
introduction of the famous Polaroid Classic Border Logo which is still
recognized today as a true landmark of photography.
recent years, Polaroid has expanded its range of products in consumer
electronics and photography, such as 3D TVs, tablets, instant cameras
and mobile printers, e-book readers, digital high-definition camcorders,
waterproof digital cameras and more. People can expect to see new
Polaroid products that will deliver the fun, instant gratification and
value that the brand has long stood for. For more information, visit
Polaroid, Polaroid &Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.