Puma and Polaroid Announce Partnership

  • Thursday, April 12, 2018

Global sports brand PUMA and consumer electronics powerhouse Polaroid announced their partnership today. The collaboration creates a fusion between PUMA’s all new RS-0 sneaker and design hints from the iconic Polaroid OneStep analog instant camera.

This milestone collaboration comes at a time when both brands are experiencing a cultural resurgence. PUMA has launched their latest RS-0, a reboot of their classic 80’s Running System (RS) line, with influential and creative brands, including Polaroid. These brands foster innovation through design, style, technology, and more, with each brand telling their own story of reinvention.

For Polaroid, this exciting collaboration is a continued celebration of their 80-year anniversary. While their heritage is deeply rooted in instant photography, the brand continues to create innovative, new technologies to deliver instant gratification and connect the world through sharing.

Both brands unveiled the RS-0 Polaroid sneaker at PUMA’s RS-0 launch event in Berlin, a city that epitomizes “old-meets-new”, a perfect setting to reveal the contemporary sneaker with a nod to the past.

The RS-0 Polaroid sneaker is inspired by the game-changing Polaroid OneStep instant camera. The sneaker features a premium white leather upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Color Spectrum graphic on the heel. PUMA and Polaroid branding can be found on the tongue label, footbed and outsole.

For release information, follow @PUMASportstyle and @polaroid on social.

Style Name: RS-0 Polaroid
Article Number: 368436 01


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit

Contact for Puma:

Teresa Tayzon
International Public Relations
United States
+1 617 488 2993


Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid OneStep, Polaroid Classic Border Logo and are trademarks of PLR IP Holdings, LLC, used under license.

Contact for Polaroid:
Tracey Benjamini
R&J Strategic Communications