The Polaroid IE090 is submersible up to three meters, allowing users to capture all their favorite vacation moments...

Preserve Family Memories with the New Rugged Polaroid IE090 18 MP Waterproof Digital Camera

  • Tuesday, October 20, 2015

Edison, NJ (October 20, 2015) — The rugged Polaroid IE090 waterproof digital camera is now shipping in the United States. Originally launched in the UK this summer, the dustproof, shockproof, waterproof camera is now available on, just in time for the start of the holiday shopping season.

Produced by Sakar International, an authorized Polaroid licensee, the Polaroid IE090 is an ultra-tough, simple to use digital camera that can easily capture all those special moments with family and friends. The camera’s compact size and easy to use controls make it ideal for any holiday gathering or adventure. The Polaroid IE090 captures 18MP still images and features a movie mode for shooting video, ensuring users don’t miss out on any precious memories.

Drop it in the rain? Take it on an action-packed skiing or snowboarding excursion? Get gravy on it while eating Thanksgiving dinner? No worries—this camera is waterproof, shockproof and even spill-proof. Planning a winter getaway to a warmer climate? The Polaroid IE090 is submersible up to three meters, allowing users to capture all their favorite vacation moments, even under water. It also features:

  • 4x digital zoom
  • 2.7” rear LCD display for framing images and a 1.8” front display for snapping selfies
  • Built-in flash
  • VGA and QVGA video recording with sound
  • Micro SD card slot to save images and videos(8 GB Micro SD card included)

The Polaroid IE090 18 MP waterproof digital camera is now available at on for $79.99.

About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories. Sakar is also the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit

About The Polaroid Brand
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.