Polaroid Signs Licensing Agreement for Polaroid Home Electronics in Latin America
MINNEAPOLIS – June 8, 2010 – Polaroid today announced the signing of a five-year exclusive licensing agreement with AMW Latin America (AMW LA), a manufacturer and distributor of consumer electronics in 25 countries across Latin America. Under the terms of the agreement, AMW LA will develop a wide range of Polaroid-branded home electronics including standalone and portable TVs, home theater systems and DVD and Blu-ray players as well as home theater accessories. Polaroid products from AMW are initially expected to contribute an estimated $300 million in sales in the next four years.
Latin America provides significant growth opportunity for the Polaroid brand and we can’t wait to unveil our new home electronics from innovators AMW LA who are committed to infuse the same tried and true Polaroid values into their product mix" said Scott W. Hardy president of Polaroid. "AMW LA is a great partner with diverse capabilities in developing a wide range of home theater products.