Polaroid Partners with L’Image Home Products to Launch New Polaroid Home Lighting Line in Canada, Spain and Russia
Montreal, Canada (Mar 25, 2015) – L’Image Home Products Inc. announces a new license agreement with Polaroid to bring to market a new line of Polaroid-branded home lighting products in Canada, Spain and Russia. Consumers around the world instantly recognize the Polaroid brand and associate it with fun, easy to use, creative products. Benefiting from this widespread brand recognition, L’Image Home Products will sell Polaroid lighting products to retailers within its licensed territories including the broad range of major retailers they already work with.
Lighting has been at the heart of the Polaroid brand DNA since Edwin Land left Harvard in the 1930s to peruse his own research in light polarization. Desk lamps were one of the first Polaroid products launched in 1939, and Land’s work with light polarization led to the invention of numerous products including the Polaroid camera.
“Our new partnership with L’Image Home Products allows us to expand a product line that was associated with the Polaroid brand's history since its inception,” said Scott W. Hardy, President and CEO of Polaroid. “The new line of Polaroid home lighting products for Canada, Russia and Spain features the latest lighting technologies consumers are looking for at an affordable price point and from a brand they know and trust.”
“We are very excited to be adding the Polaroid brand to our company’s range of product and expansion to international markets. We believe that the combined ingredients of great branding, innovation and exceptional value will allow our company to enjoy continued sales growth and market share” said Michael Prazoff, CEO of L’Image.
The agreement includes products such as LED, compact fluorescent, halogen, incandescent and specialty (carbon filament) light bulbs; AC/DC powered indoor mounted lighting fixtures with integrated LED light sources; LED and incandescent rope lights for residential applications for distribution in Canadian, Spanish and Russian markets. The agreement also includes super heavy duty, alkaline, lithium, silver oxide, zinc-air hearing aid primary batteries as well as rechargeable batteries and compatible battery chargers for the Russian market. The products will be available at major Canadian, Spanish and Russian retailers as soon as 3rd quarter of 2015.
About L’Image Home Products Inc.
L'Image Home Products develops, manufactures & distributes consumer products in the hardware category including light bulbs, batteries, indoor & outdoor lighting fixtures, power electricals to major retailers throughout North America, Europe and Africa. For additional product and company information, visit limagehomeproducts.com.
Polaroid is one of the world’s most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
Media Contact for Polaroid:
R&J Strategic Communications
L'Image Home Products Inc.