Polaroid Originals Turns Upside Down for Netflix’s Stranger Things Season 3

  • Monday, May 6, 2019

This summer the widely anticipated third season of American sci-fi TV series, Stranger Things, lands on Netflix. To mark the occasion, Polaroid Originals have joined forces with the master-series to create a new analog instant camera and special edition film that will turn your world Upside Down.

Available in stores and online from the 6th May 2019, fans can now brave the Stranger Things alternative dimension. Transformed into the TV shows red and blue colors, the special edition camera sees the classic Polaroid design flipped Upside Down and invites you to experiment with supernatural perspectives and create adventurous compositions in instant film.

The new Polaroid Originals OneStep 2: Stranger Things Edition offers the perfect reminder to capture those one-off moments, turning memories into something you can hold, something to share with your friends, something real, no matter which way up your world is.

Polaroid Originals is also releasing collectable special edition film, perfect for super fans to capture their stranger moments. As a further ode to the Stranger Things universe, each pack of 8 will include 16 graphic design prints, which will transport you back to the summer of 1985 in Hawkins, discovering Scoops Ahoy at the town’s new Starcourt Mall and back to the flashing lights of Joyce Byer’s living room.

Stranger Things is renowned for re-imagining the early 80s, and is infused with popular culture from the period, from walkie-talkies and Fabergé Organic big hair to Dungeons and Dragons. Retro Polaroid cameras pop up throughout the series, capturing moments from the Hawkins middle school’s Snow Ball to the gang’s iconic Ghostbuster Halloween costumes. After all what would the 80s be without a Polaroid snap?

The new camera is optimised for today with a fixed-focus lens, a powerful built-in flash, easy USB charging and a self-timer. The battery lasts up to 60 days, and the high-quality lens guarantees a sharp image from as close as 2 feet to infinity – perfect for selfies. The camera works with a new generation of Polaroid Originals i-Type and 600 instant films.

Season three premieres on the 4th July 2019, and will see the story continue in Hawkins in the summer of 1985 where things are heating up. But it’s not just the sun, fireworks or summer romances – there’s something below the surface for the teenage group that feels different than before – very different.

Stranger Things Polaroid OneStep 2 analog instant camera and special edition Stranger Things film will be available from May 6th, at for $109.99 and $17.99.

For imagery* and further information please contact:

Polaroid Originals
Max Bellman
Global PR Manager
T. +31 6 38 17 02 55

*Please ensure that all imagery is credited to the photographer in the filename (if provided) as well as Polaroid Originals.

Notes to Editors // About Polaroid and Polaroid Originals:

The Polaroid company, founded by Edwin Land in 1937, is an icon of innovation and engineering. Its camera’s have inspired artists Andy Warhol, Helmut Newton, Robert Mapplethorpe, Maripol, Keith Haring and Guy Bourdin who raised Polaroid to the status of a cultural icon. It created instant photography as we know it today with the launch of the breakthrough Polaroid SX-70 camera in 1972, followed by landmark innovations such as the original OneStep, color instant film, and the Polaroid 600 and Spectra cameras and film formats.

In the 1990’s and 2000’s, the swift rise of digital technology eclipsed instant photography and Polaroid announced the end of instant film production in 2008. A dedicated group of instant photography fans called The Impossible Project stepped in to buy the last remaining Polaroid factory and since then have been the only people in the world making film for vintage Polaroid cameras. The acquisition of the Polaroid brand by The Impossible Project's largest shareholder in Spring 2017, created the opportunity for Polaroid to return to analogue instant photography and for The Impossible Project to declare mission accomplished.

Polaroid Originals is the new brand dedicated to reinventing analogue instant photography for the modern era. The brand’s launch on September 13th, 2017 marked the 80th anniversary of the founding of Polaroid.

Polaroid, Polaroid Originals Design, Polaroid OneStep, Polaroid SX-70, Polaroid 600, and Polaroid Spectra are trademarks of PLR IP Holdings, LLC, used under license.