We continue to lead the way in allowing consumers to easily capture and instantly share

Scott Hardy, Polaroid President & CEO

Polaroid launches two new cameras at PhotoImage Brazil 2014

  • Tuesday, August 26, 2014

Innovative cameras enhance connectivity and fun during the most important photo and image event in Latin America

Polaroid, one of the most trusted and well-respected photo brands in the world, will launch two new cameras at the 22nd PhotoImage Brazil, from August 26 to 28, at the Expo Center Norte (Green Pavilion), in São Paulo. The cameras were each designed to improve the way photos and videos are captured and shared.

In keeping with the tradition of the classic Polaroid instant cameras, the new Polaroid Socialmatic instant digital camera can print photos instantly, while also allowing for the automatic posting of images to major social networks, including Facebook and Instagram, via the built-in Wi-Fi®. Additionally, the camera offers editing applications so that photos may be edited directly on the 4.5” LED screen. The camera can capture photos at 14MP with the primary front-facing camera, and also includes a 2MP rear facing camera, perfect for snapping a quick selfie in the midst of the action.

The new Polaroid Cube™ lifestyle action video camera is the ideal solution for those who want to capture life’s action on the go. The durably designed portable camera is just 3.5x3.5 cm and is completely encased in rubber, making it both shockproof and weatherproof. The Polaroid Cube features a 124º fisheye lens, which captures larger amplitude images and allows for HD recording. The camera also features a magnet in the bottom to adhere the device to any metallic surface or to the range of unique, innovative accessories and mounts specially developed for the camera.

Polaroid combines tradition and innovation by offering unique photo cameras to the customers. We are recognized around the world as the brand that enabled the instant sharing of images. Today, we continue to lead the way in allowing consumers to easily capture and instantly share both video and still images in the digital world,” stated Scott W. Hardy, President and CEO of Polaroid.

PhotoImage Brazil is the largest photo and image exhibition in Latin America, and unveils the most notable trends and product launches in technology and innovation on the market.

PhotoImage Brazil 2014
Date: August 26-28 (from Tuesday to Thursday)
Time: 14h to 21h
Venue: Expo Center Norte (Green Pavilion) – 333, José Bernardo Pinto street - São Paulo (SP)

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Classic Border Logo and Polaroid Cube are trademarks of PLR IP Holdings, LLC, used under license.

PLANIN – Assessoria de Imprensa e Comunicação da Polaroid
Angélica Consiglio and staff – Phone: (11) 2138-8900 –
Ana Paula Oliveira, Raquel Cruz and Paula Carone – Phone: (11) 2138-8907