Polaroid Launches New Smartphones and Tablets for Europe and Asia Markets at CES 2014

  • Tuesday, January 7, 2014

LAS VEGAS – January 7, 2013 - Polaroid announces a new smartphone and tablet line up for Europe and Asia that will be officially launched at this year’s CES. Provided by Market Maker Brand Licensing, an authorized Polaroid licensee, the line features a variety of easy-to-use Android-enabled devices that offer consumers fun and connectivity on-the-go.

“Instantly sharing with friends and family has always been part of our brand DNA,” commented Scott W. Hardy, President and CEO of Polaroid. “This extensive line of mobile devices for Europe and Asia brings that concept to today's mobile age, with fully equipped mobile devices offered at an exceptional price point, allowing consumers to be connected to their loved ones wherever they go.” 

The new Polaroid smartphone lineup includes six mobile phones that enable users to surf the internet and share all their memorable moments instantly with friends and family. New phones in the line include the Polaroid PROS08, PRO450B, PROL500A, PROV400A, PRO4630 and PROV350. All phones feature Android 4.2 Jelly Bean OS and access to an array of apps through the Amazon Market. The line features both Dual and Quad core processor models and screen sizes ranging from 3.5” to 5.7” ensuring there is the ideal phone for every user.
The mobile phone line is priced between €69 and €199 and will be available in stores in March 2014.

Also part of the lineup are three new tablet additions. Available in 10.1”, 9.7”, and 7.85”, the tablets all feature a Quad Core processor, the Android 4.1 Jelly Bean OS and 16GB memory.  The line of Polaroid tablets are Wi-Fi and Bluetooth enabled, and have access to the Amazon Market for fun and entertainment on-the-go. The 5 MP front camera and 0.3 MP rear camera are ideal for sharing pictures and memories with friends and family. The Polaroid tablet line is priced between €149 and €199.

The Polaroid mobile phone and tablet lines for Europe and Asia will be on display in booth #13613 at the 2014 International CES January 7-10 in Las Vegas, NV.

About the Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products  include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and smartphones that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
About Market Maker Brand Licensing.
Market Maker Brand Licensing is a leading manufacturer and reseller of smartphones, tablets and related accessories in the consumer electronics marketplace. Headquartered in Lyon, France, MMBL is the authorized Polaroid licensee for smartphones, tablets and kids tablets in Europe and Asia.

Press contact for Market Maker Brand:
Lila d’Hermies

Press Contact for Polaroid:
Tracey Benjamini
R&J Strategic Communications