Polaroid Cube is designed for consumers who want to capture video and share moments in their everyday lives

Scott Hardy, Polaroid President & CEO

Polaroid Launches Lifestyle Action Camera

  • Tuesday, August 26, 2014

Weatherproof and shockproof, Polaroid Cube™ is ideal for capturing active users’ everyday moments

Polaroid, one of the most trusted and well-recognized instant photo brands in the world, will launch the Polaroid Cube, a lifestyle action video camera, at PhotoImage Brazil 2014 – 22nd International Image Exhibition, from August 26 to 28, at the Expo Center Norte, in São Paulo. Offering several innovative features designed to enhance the user’s experience, the device is compact in size, simple to use and is affordably priced.

With its innovative design and small 3.5 x 3.5cm size, the camera is the ideal solution for active users looking for a way to shoot photo and video while on the move. The Polaroid Cube lifestyle action video camera features a built-in microphone, LED light, and rubberized exterior housing for shock protection and weatherproofing. It features a 124º wide-angle fisheye lens and can record video at 1080p HD. The device can also shoot still images at 6 mega pixels and will support up to a 32GB SD card. In addition, the lithium ion rechargeable battery allows for up to 90 minutes of uninterrupted recording.

“Not everyone is an extreme athlete and the Polaroid Cube with its unique shape, easy one button operation, and affordable price point is designed for consumers who want to capture video and share moments in their everyday lives,” said Scott W. Hardy, President and CEO of Polaroid. “Polaroid is known around the world for helping people capture and share life’s most memorable moments instantly and easily, the Polaroid Cube was designed to allow virtually anyone to do exactly that.”

The camera is supported by a line of eight accessories which make it possible to attach the device to bicycles, helmets, and a range of metallic surfaces helping users to capture their favorite moments no matter what the situation.

The Polaroid Cube lifestyle action video camera is available in black, blue and red and has an MSRP of $99.00 in the US and in Brazil R$669.00. All accessories are sold separately.

PhotoImage Brazil 2014
Date: August 26-28 (from Tuesday to Thursday)
Time: 14h to 21h
Venue: Expo Center Norte (Green Pavilion) – 333, José Bernardo Pinto street - São Paulo (SP)

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit or

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Classic Border Logo and Polaroid Cube are trademarks of PLR IP Holdings, LLC, used under license.

PLANIN – Assessoria de Imprensa e Comunicação da Polaroid
Angélica Consiglio and staff – Phone: (11) 2138-8900 –
Ana Paula Oliveira, Raquel Cruz and Paula Carone – Phone: (11) 2138-8907