Now drivers can easily and instantly add a back-up camera system to their vehicle at an affordable price to help keep their families safer.

Scott W. Hardy, President and CEO of Polaroid

Polaroid Launches Easy to Use Backup Camera at CES 2016

  • Wednesday, December 30, 2015

New Polaroid Backup Camera Joins Extensive Line of Polaroid Automobile Imaging Products to Offer More In-Car Safety Options

LAS VEGAS–December 30, 2015 - Polaroid today announces the launch of the Polaroid PCB-A56J backup camera. The backup camera system, comprised of a weather-proof camera and a 4.3” full-color mounted LCD monitor, joins the Polaroid line of in-car imaging products to offer drivers a greater sense of security while their vehicle is shifted into reverse. The Polaroid PCB-A56J will be on display in the Polaroid booth #13514 at the 2016 International Consumer Electronics Show in Las Vegas, January 6-9.

“Last CES we launched a line of Polaroid dashcams to ensure that drivers have the ability to capture events that happen on the road, providing consumers with any extra sense of security,” said Polaroid President and CEO, Scott W. Hardy. “This year, we’re extending our in-car imaging products with the addition of the Polaroid PCB-A567J backup camera. Now drivers can easily and instantly add a back-up camera system to their vehicle at an affordable price to help keep their families safer.”

The Polaroid PCB-A567J backup cam system includes a IP67 waterproof camera for operation in the rain and snow. The camera’s 130-degree viewing angle makes the system an ideal option for any car, truck or minivan, while it’s CMOS sensor provides a clear and balanced image. The easy-to-install camera connects to the in-car monitor via Bluetooth 2.4GHz frequency to ensure a fast and safe signal transmission. 

Also featured in the system is a 4.3” full color monitor enabling users to see behind their car without looking back. The screen simply plugs into the car’s power source, and can be easily mounted anywhere with a suction cup mount for an unobstructed view.

Specifications for the Polaroid backup cam includes:
Polaroid PBC-A56J
4.3” LCD color monitor
1/3” CMOS sensor
130-degree view angle
Camera resolution: 720x480
Panel resolution: 480x272
IP67 waterproof camera
3.8-foot power wire
Bluetooth 2.4GHz connectivity
H264 video format

The new Polaroid PCB-A567J backup camera, along with Polaroid line of dashcams, is offered by Giinii, an authorized Polaroid licensee. The Polaroid PCB-A567J will be available in February on HSN. For more information, please visit


The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film.  Our range of products includes instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Tracey Benjamini
R&J Strategic Communications