Polaroid Fotobar Launches Micro-Retail Expansion with Seven New Locations
Locations to Open in Southern and Northern California Before the Holidays
BOCA RATON, Fla. (Oct. 23, 2014) – Polaroid Fotobar is expanding its fun, new experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California. These innovative 300 -square-foot stores will make the process of turning peoples’ best pictures which only currently live on their smartphones, Facebook, Instagram and other digital platforms into cherished pieces of art. Additionally, consumers can recapture the magic of instantly transforming their pictures into three different size Polaroid prints which can be collected into unique Polaroid Shadowboxes or other Polaroid picture accessories.
"Our new micro-retail stores represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide," said Warren Struhl, the company’s founder and chief executive officer. “Two years ago when we launched Polaroid Fotobar, our goal was to reinvent how consumers interact with their digital photography in a fun manner. Now, we have a brand new retail footprint in which consumers can print their best memories for their wall, desk or shelf."
The seven micro-stores are set to open throughout late October and early November in Westfield mall locations in Los Angeles, San Francisco, Sacramento and San Jose, Calif.
"Polaroid Fotobar offers an exciting new shopping experience for our customers, just in time for the holidays," said Ted Kaminski, senior vice president of Westfield Mall Retail. "The Polaroid Fotobar team has created an innovative and immersive retail concept that perfectly aligns with our goal to transform the retail experience throughout our mall common areas."
Launched in 2012 and currently operating traditional stores in South Florida and Las Vegas, Polaroid Fotobar offers customers the ability to instantly print pictures from wherever they may reside often using the popular Polaroid Classic Border Logo format. In addition, customers can display their favorite photos through an extensive selection of custom frames, displays and unique photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo.
Polaroid Fotobar locations also offer an array of Polaroid-branded products, including classic and new Polaroid cameras, as well as professional and knowledgeable retail associates known as “Fototenders” - who are available onsite to help customers every step of the way to instantly turn their photos into lasting memories.
About Polaroid Fotobar
Founded in 2012, Polaroid Fotobar is the first-of-its-kind, fun, and experiential retail destination that is changing the paradigm of how people "liberate" their photos and turn them into innovative and memorable products. Each location offers the ability to instantly print your pictures — wherever they may reside — including the exclusive Polaroid Classic Border Logo picture format in several different sizes. In addition, customers can turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, acrylic, metal, glass, bamboo and more. Polaroid Fotobar locations also offer an array of Polaroid-branded products and feature "Fototenders," available to offer friendly, expert and hands-on support to assist customers as they instantly turn their best photos into lasting memories. Additionally, many Polaroid Fotobar products are available on the web at polaroidfotobar.com.
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
Westfield Corporation (ASX: WFD) is a global leader in the design, development, and operation of premier retail destinations with interests in 40 shopping centers in the United States and United Kingdom, along with a major development site in Milan, Italy. In the U.S., Westfield’s portfolio of 38 shopping centers includes more than 6,700 retail shops across 46 million square feet of space in California, Connecticut, Florida, Illinois, Maryland, New Jersey, New York and Washington. Operating also in eight major U.S. airports, Westfield is raising the bar on the traveler experience with developments at JFK, LAX, Newark, Houston Intercontinental and Chicago O’Hare airports.
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Media Contact for Polaroid:
R&J Strategic Communications