Polaroid Fotobar Announces Five Additional Store Locations
Boca Raton, FL - June 13th, 2013 – Following the successful opening in March of its first location in Delray Beach, Florida, Polaroid Fotobar has signed five additional leases as the prelude to a national rollout. The new stores will be located in Union Station in Washington, D.C., and four locations around Florida: The Falls in Miami, The Florida Mall in Orlando, Town Center at Boca Raton and Coconut Point in Estero. Polaroid Fotobar stores are a one-of-a-kind, fun and experiential, new retail concept that invites customers to turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, metal, bamboo and more. The store also offers the ability to instantly print your picture in the format of the Polaroid Classic Border Logo in five different sizes.
“The Polaroid Fotobar solves a common frustration for today’s photo obsessed society,” says Warren Struhl, Founder and CEO of this innovative store concept. “While more pictures are taken now than ever before in history, there has never been a simple way for people to liberate their photos from their smartphones, cameras, social platforms, or even old shoeboxes to create something special and physical that can be displayed on a wall, desk or shelf. Since the day we opened the first ever Polaroid Fotobar in March, we continue to see that “physical is the new digital,” and with the rollout of five more Polaroid Fotobar locations, we are giving even more people a way to preserve life’s great moments with a great selection of products.”
In addition to its new retail locations, Polaroid Fotobar recently began offering products using the format of the Polaroid Classic Border Logo on its website at www.polaroidfotobar.com, in addition to other custom photo art. “People love the iconic white border that Polaroid is famous for and the ability to write messages on that border,” says Struhl. All orders ship within 3 days.
“Polaroid is about easily sharing life’s most precious and memorable moments,” says Polaroid President and CEO Scott W. Hardy. “These new Polaroid Fotobar retail stores represent our values of self‑expression, creativity and fun perfectly and continue our proud 75 year tradition. We are very excited about the retail store expansion and the opportunity for consumers in these locations to have classic Polaroid experiences.”
Polaroid Fotobar will celebrate its first new opening with a pop-up store in Washington, D.C.’s Union Station on July 1, 2013 followed by the opening of its new Florida locations during the fourth quarter at The Falls in Miami, The Florida Mall in Orlando, Town Center at Boca Raton and Coconut Point in Estero.
Discover more at www.polaroidfotobar.com. Follow our journey and share with us on Twitter @Fotobar and Polaroid Fotobar on Facebook and Instagram.
The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.
In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood. For more information, visit http://www.polaroid.com or http://www.polaroidstore.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC used under license.
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R&J Public Relations for Polaroid
Rosie Mattio for Fotobar