Polaroid Fotobar Announces Exciting New Initiatives for 2014 at CES
Las Vegas, January 8, 2014- Polaroid Fotobar
returns to CES in 2014 with a host of new initiatives to announce in the
new year. After being met with much excitement at last year’s show, Polaroid Fotobar
proceeded to open three stores in Florida in 2013 – Delray Beach,
Orlando and Miami. The coming year promises to be a busy one, with
several more stores in development including its flagship location in
Las Vegas, The Polaroid Museum and the debut of the Mobile Print Shop.
The first set of stores in 2014 will include another east coast Florida location, this one in Boca Raton. The store will complement its existing Florida locations as the company builds a strong presence in its home state and beyond. In March, the Polaroid Fotobar flagship store - an 8,500-square-foot location will open at The LINQ in Las Vegas and include The Polaroid Museum. The flagship will join 32 trend-setting tenants and the world’s largest observation wheel, the High Roller, at The LINQ, a pedestrian-friendly street that will redefine the Las Vegas visitor experience at the center of The Strip.
The fun, interactive and educational museum will be suitable for all ages and will convey the rich history of the Polaroid brand. The museum will also showcase how its founder, Edwin Land, impacted not just the modern imaging industry, but set the course for the future of instant and collaborative sharing, which ultimately led to today’s world of social media. With an extensive collection of rare artifacts, art and advertising courtesy of the Polaroid Historical Collection at MIT, the museum will trace Polaroid from the early years through current day. The museum’s main attraction will be the Andy Warhol “Capturing Celebrity” exhibition which will feature a collection of 50 of Warhol’s most famous Polaroid photographs, as well as two of Warhol’s personal Polaroid cameras. The 4,500-square-foot museum will also serve as a vibrant event space that can be used for corporate and private functions of up to 300 people.
Contributors will gain access to a host of benefits as founders to the museum including: Founding Member, VIP Partner, The Ultimate Selfie, premier museum tickets, a limited-edition 24x30 Polaroid Picture, and other exclusive perks.
Learn more at www.polaroidfotobar.com/MPS
The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
R&J Strategic Communications