Polaroid expands official MENA presence at GITEX Shopper 2013

  • Monday, October 7, 2013

Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, is expanding its official presence in the Middle East and North Africa (MENA) market at a press conference this morning during this year’s GITEX Shopper, the largest and most influential consumer IT and electronics sales extravaganza in the Middle East, which runs from October 5 to October 12, 2013 at the Dubai World Trade Centre (DWTC). During the press conference, Polaroid named Emerio Technology JLT, as an authorized licensee for the Middle East, Gulf, North Africa, Afghanistan and Pakistan regions. Emerio Technology JLT will be working with ‘tecbuy,’ a leading retail management enabler, and Jeetek, their authorized distributor covering the GCC region and TPC to bring the fun and user friendly Polaroid products to MENA consumers. 

During GITEX Shopper 2013, the latest Polaroid offerings  such as  internet tablets, mobile phones, televisions, digital cameras and instant cameras will be showcased. The Polaroid S series of 8” and 10” tablets are powered by the Android™ 4.2 Jelly Bean OS and offer access to Google Play, a super-fast engine, High Definition (HD) displays and Bluetooth, WiFi, USB and OTG connectivity.  

“Throughout our 75 year history, Polaroid has continued to introduce new technologies and innovations in the field of photography and consumer electronics and we are continuing to expand our presence globally, with the help of our world class licensees.  Here in the Middle East, we are excited to partner with Emerio Technology JLT,” said Scott W. Hardy, President and CEO of Polaroid. “Consumers everywhere should experience the magic of Instant cameras, easy to use tablets, TVs, and our full range of other products, which demonstrate our continued commitment to creating consumer electronic products that are not only world class in quality but also suit every imaginable budget.” 
"Polaroid products are taking centre stage at this year's GITEX Shopper--living up to its reputation as a global brand icon. The official entry of the Polaroid brand into the MENA market reflects the vibrancy of the consumer electronics segment and allows for more choices for the end user. Shoppers at GITEX are thrilled with the wide range of Polaroid tablets, cameras, printers and TVs that  are being offered," said Amr Sheira, Managing Director, Emerio Technology JLT.
In addition to the S series tablet, a new range of Polaroid televisions such as the  XX189 and the XX127 will be showcased as well as a new range of Polaroid digital cameras. The cameras include the Polaroid Z2300, Instant Digital Camera with Zink® (Zero Ink) technology and its mountable high definition sports camera models, the Polaroid XS100 and the Polaroid XS20. All of the Polaroid products will be available at the tecbuy’ stand at the Gitex Shopper Sheikh Saeed Hall, stand numbers SS1- 20 & SS1-21. 

“We are excited to be at this year’s GITEX Shopper, which marks our 26th year of participation at the annual consumer computer electronics trade show. What makes our presence at GITEX Shopper more memorable this year is our role in launching the Polaroid brand in the MENA region. During the four day event, we will be introducing these dynamic new Polaroid offerings and are invite everyone to come visit our booth and witness the many surprises that we are offering to our consumers,” concluded Dikran Tchablakian, CEO, ‘tecbuy’ Electronics Trading. 

"Egypt's consumer electronics segment is booming, as spending on consumer electronics is expected to increase by 10 percent this year. It's a vibrant market out there with consumers now having access to more choices and alternatives. We welcome Polaroid to the MENA region and we look forward to marketing their product line across Egypt," said Khaled Ibrahim, CEO, TPC.  

Consumers not able to attend the Gitex shopper can find all the Polaroid products at Virgin Megastore branches, Carrefour Market outlets, Emax, Jumbo and soon across all major retailers.   
The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products  include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

For more information on Emerio Technology: CommuniGate Middle East
PO Box 500270, Dubai, UAE

Tel: +971 4 4546093
Fax: +971 4 3612432

Contact For Polaroid
Tracey Benjamini
R&J Strategic Communications