Polaroid expands official MENA presence at GITEX Shopper 2013
Polaroid, the 75-year-old brand synonymous with instant
imaging, sharing and fun, is expanding its official presence in the
Middle East and North Africa (MENA) market at a press conference this
morning during this year’s GITEX Shopper, the largest and most
influential consumer IT and electronics sales extravaganza in the Middle
East, which runs from October 5 to October 12, 2013 at the Dubai World
Trade Centre (DWTC). During the press conference, Polaroid
named Emerio Technology JLT, as an authorized licensee for the Middle
East, Gulf, North Africa, Afghanistan and Pakistan regions. Emerio
Technology JLT will be working with ‘tecbuy,’ a leading retail
management enabler, and Jeetek, their authorized distributor covering
the GCC region and TPC to bring the fun and user friendly Polaroid products to MENA consumers.
During GITEX Shopper 2013, the latest Polaroid offerings such as internet tablets, mobile phones, televisions, digital cameras and instant cameras will be showcased. The Polaroid
S series of 8” and 10” tablets are powered by the Android™ 4.2 Jelly
Bean OS and offer access to Google Play, a super-fast engine, High
Definition (HD) displays and Bluetooth, WiFi, USB and OTG connectivity.
“Throughout our 75 year history, Polaroid has continued to
introduce new technologies and innovations in the field of photography
and consumer electronics and we are continuing to expand our presence
globally, with the help of our world class licensees. Here in the
Middle East, we are excited to partner with Emerio Technology JLT,” said
Scott W. Hardy, President and CEO of Polaroid. “Consumers
everywhere should experience the magic of Instant cameras, easy to use
tablets, TVs, and our full range of other products, which demonstrate
our continued commitment to creating consumer electronic products that
are not only world class in quality but also suit every imaginable
"Polaroid products are taking centre stage at this year's
GITEX Shopper--living up to its reputation as a global brand icon. The
official entry of the Polaroid brand into the MENA market
reflects the vibrancy of the consumer electronics segment and allows for
more choices for the end user. Shoppers at GITEX are thrilled with the
wide range of Polaroid tablets, cameras, printers and TVs that are
being offered," said Amr Sheira, Managing Director, Emerio Technology
In addition to the S series tablet, a new range of Polaroid televisions such as the XX189 and the XX127 will be showcased as well as a new range of Polaroid digital cameras. The cameras include the Polaroid Z2300, Instant Digital Camera with Zink® (Zero Ink) technology and its mountable high definition sports camera models, the Polaroid XS100 and the Polaroid XS20. All of the Polaroid products will be available at the tecbuy’ stand at the Gitex Shopper Sheikh Saeed Hall, stand numbers SS1- 20 & SS1-21.
“We are excited to be at this year’s GITEX Shopper, which marks our
26th year of participation at the annual consumer computer electronics
trade show. What makes our presence at GITEX Shopper more memorable this
year is our role in launching the Polaroid brand in the MENA
region. During the four day event, we will be introducing these dynamic
new Polaroid offerings and are invite everyone to come visit our booth
and witness the many surprises that we are offering to our consumers,”
concluded Dikran Tchablakian, CEO, ‘tecbuy’ Electronics Trading.
"Egypt's consumer electronics segment is booming, as spending on
consumer electronics is expected to increase by 10 percent this year.
It's a vibrant market out there with consumers now having access to more
choices and alternatives. We welcome Polaroid to the MENA region and we look forward to marketing their product line across Egypt," said Khaled Ibrahim, CEO, TPC.
Consumers not able to attend the Gitex shopper can find all the Polaroid products at Virgin Megastore branches, Carrefour Market outlets, Emax, Jumbo and soon across all major retailers.
The Polaroid Brand
is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid
instant film. Our range of products include instant and digital still
cameras, high-definition and mountable sports video cameras, tablets and
flat-screen TVs that deliver the fun, instant gratification and value
for which the brand has long stood. Today, the Polaroid Classic Border Logo
rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid
branded products. For more information, visit http://www.Polaroid.com
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.
For more information on Emerio Technology: CommuniGate Middle East
PO Box 500270, Dubai, UAE
Tel: +971 4 4546093
Fax: +971 4 3612432
Contact For Polaroid:
R&J Strategic Communications