Polaroid Debuts Peer-to-Peer Wi-Fi Enabled Line of Ultra High Optical Zoom Bridge Cameras at CES 2014

  • Monday, January 6, 2014

Four New Bridge-Style Models Make it Easy to Capture Exceptional Quality, Sharable Shots

LAS VEGAS January 6, 2014- Polaroid today launched a new line of ultra high optical zoom Wi-Fi enabled bridge cameras at the 2014 International CES. The built-in Wi-Fi enables instant peer-to-peer sharing of photos and videos—simply connect to your smartphone or tablet and share images and movies from your camera directly with friends, family or social media. The family of easy-to-use cameras feature the optical zoom capabilities designed to fit any need and budget from a 50X optical zoom (iE5036W), 40X (iE4038W), 35X (Ixx353W) and 30X optical zoom (iE3035W).

Polaroid is the iconic brand that consumers trust to capture and share their precious moments, and with the addition of peer-to-peer Wi-Fi  to our new bridge camera line, consumers can now instantly share those moments with all their friends and family,” commented Scott W. Hardy Polaroid President and CEO. “This is what Polaroid is all about and we are going to continue to bring consumers these easy to use, cool innovations that will make their lives more memorable.”

Produced by Sakar International, an authorized Polaroid licensee, all four models deliver ultra high optical zoom capabilities, quality images, and have the ease and convenience of a smartphone, making it fast and simple for everyone to capture outstanding photos with minimal fuss. The 18MP resolution and HD video capability are ideal for recording every precious memory as it happens with legendary Polaroid imaging quality.

“These days, capturing the moment is only part of the story—sharing it with friends and family wherever they are is just as important,” said Sakar President Jeff Saka. “With impeccable optics and ultrahigh optical zoom capabilities, these new Polaroid models allow you to get even closer to the action for instantly sharable shots.”

Each of the new Polaroid cameras feature a large, bright 3” high-resolution LCD screen to help users set up, preview and review their perfect shot, and built-in image controls allow more advanced users to customize settings to add a creative touch to any photo or high-definition video. A powerful pop-up flash with red-eye reduction provides just the right light for any situation. An SD card slot provides media on-board storage. The new Wi-Fi instant peer-to-peer sharing cameras are expected to hit store shelves this spring, at an MSRP ranging from $149 for the 30X model to $299 for the 50X.

To learn more about the full line of new Polaroid cameras, visit the Sakar Booth #13027 or the Polaroid booth #13613 in the Central Hall of the Las Vegas Convention Center during CES, or visit

About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of photographic, optic and related accessories. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Hong Kong and China.

About The Polaroid Brand
Polaroid is one of the world’s most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products  include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Molly Antos for Sakar International

Melissa Hoiston for Polaroid
R&J Public Relations