Polaroid Becomes Official Action Sports Camera Partner for 2013 King of Wake Series

  • Friday, May 17, 2013

Ridgefield Park, N.J. - May 17, 2013Polaroid announces that they are the official action sports camera sponsor of the 2013 King of Wake series.  Viewed as the world’s elite pro wakeboarding series, the King of Wake ties the sport’s most prestigious contests together into one ultimate season-long points chase to see who rules the wake.  

The King of Wake will make eight stops throughout the United States, commencing in Orlando in April and ending in August in Grand Rapids, MI. Athletes from around the world will compete during the course of the season to be named the “King of Wake.”

The Polaroid Action team will be along for the ride, giving away free tickets to each event and having a booth at every stop on the tour.  At each stop, spectators will have the chance for one-on-one meet-and-greets and autograph signings with the tournaments’ finest athletes.  Each day hundreds of prizes will be given away including autographed t-shirts, Polaroid instant cameras and several autographed Polaroid XS100 HD waterproof sports action cameras as grand prizes.  They will also be showcasing their extensive mountable sports action video camera and instant digital camera lines.

While in action many of the participating athletes will capture all those extreme shots the fans are craving using the Polaroid XS100.  The Polaroid Action team, coordinated through C&A Licensing LLC, an authorized Polaroid licensee, is also compiling footage from these contests using the Polaroid XS100 for a commercial that will air during the King of Wake Games on the NBC Sports Network this summer.    

To learn how to win tickets to see the 2013 King of Wake games, go to the Polaroid Facebook page at or Twitter at @Polaroid. The remainder

For more event information, including daily schedules, tickets, results, standings, photos, videos, athlete bios and more, visit

For more information on Polaroid and the Polaroid sports video camera and instant digital camera lines, please visit

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology.  The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit or

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC used under license.

About C&A Licensing, LLC.

C&A Licensing, LLC is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A is the authorized Polaroid licensee for camera accessories, mountable sports video cameras, DIY home IP security cameras and the instant digital camera line. C&A recently acquired Ritz Camera and Image LLC, and now operates thirteen photography retail destinations across the country, the online photo specialty site, and the, and websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.  For more information, please visit

About King of Wake

The King of Wake is the world’s elite pro wakeboarding series, attracting the sport’s top athletes from throughout the globe. Over the course of a season, athletes compete for the ultimate wakeboarding crown in a series points race of eight events throughout the United States to see who rules the wake. The King of Wake is organized by World Sports & Marketing – the leading wake-events producer since 1988.


Tracey Benjamini
R&J Strategic Communications