• Wednesday, January 5, 2011

Polaroid's CES Lineup Celebrates Its Roots and Resurgence as Innovator, Cultural Icon and the Magic of the Polaroid Instant Experience

Las Vegas, NV (January 5, 2011) - As buzz for the International Consumer Electronics Show (CES) begins to take over Las Vegas, Polaroid today announced the program for its activities,  announcements  and appearances that will take place at the Polaroid booth during the show. From the visually stunning booth, to radical, never-before-seen new products, to in-booth, interactive creative sessions with leading artistic luminaries, all Polaroid CES activities deliver instant excitement, creativity and fun.

As we introduce a line of revolutionary new products we're excited to give our old and new fans around the world multiple ways to connect with the Made In Polaroid movement here at CES" said Scott W. HardyPresident of Polaroid. "Our CES lineup reflects Polaroid's rich 73-year legacy as the innovator of instant photography and celebrates the global community that's supporting Polaroid's incredible cultural resurgence. Nothing can compare to the originality and relevance of the Polaroid instant experience. Our mission is to inject that Polaroid experience across the digital and physical worlds."