POLAROID ANNOUNCES COLLABORATION WITH VISIONARY PHOTOGRAPHER AND DIRECTOR CHASE JARVIS
World's Most Followed Photographer Kicks Off Collaboration With Announcement at the Polaroid CES Booth
Las Vegas, NV (January 7, 2011) - Polaroid today announced a milestone in its legacy of supporting artistry through a strategic and long-term relationship with acclaimed visual artist Chase Jarvis. A long-time fan of the iconic Polaroid brand, Jarvis will be applying his unique artistry to create and curate original content, as well as advise on product endeavors for Polaroid. The relationship, announced at the International Consumer Electronics Show (CES), will kick off at the Polaroid booth with an inspiring presentation by Jarvis on Friday, January 7, at 10:30 a.m. PST in the Las Vegas Convention Center's Central Hall, #13616. In support of new Polaroid product announcements at the show, Jarvis will share his vision with Polaroid fans and photographers, discussing creative collaboration and sharing content in both the physical and digital worlds.
Like Polaroid I believe in supporting fellow photographers and artists of all backgrounds and styles to pursue their dreams of creative expression" said Chase Jarvis. "My work is largely centered on popular culture with emphasis on visual responsiveness to the moment immediacyand sharing one's vision with the world. Polaroid has long been a pioneer in this realm. It's an honor to be included in the legendary lineage of Polaroid artists and to now play a key role in shaping the brand's evolution into the digital world."