Polaroid Action Team Adds World Champion Wakeboarders

  • Monday, January 6, 2014

Harley Clifford and Julian Cohen Ride, Capture and Share in Style with Polaroid Action Cameras

Ridgefield Park, N.J. – January 6, 2014 - Polaroid is pleased to announce the addition of world champion wakeboarders Harley Clifford and Julian Cohen to the Polaroid Action team. Clifford and Cohen will help promote the Polaroid line of mountable hi-definition sports action cameras including the XS80, XS100 and the XS100i.

“We are thrilled to be adding these two highly accomplished and exciting athletes to our Polaroid Action team,” said Scott W. Hardy, President and CEO of Polaroid. “Because of incredible talents like Harley Clifford and Julian Cohen, we are able to showcase just how clearly our action cameras capture even the most exhilarating moments. It has been our goal at Polaroid to bring images to life, and by joining forces with our team of action sports athletes, we are able to deliver.”

Three-Time World Champion
At only 19 years old, Australian Harley Clifford is a veteran of MTV’s Wake Brothers reality series and already has been crowned “King of Wakeboarding” twice. An extremely talented athlete, Harley hit the scene early -- dominating contests while barely into his teens. Now, at the ripe old age of 19, he’s counted among the sport’s elite and taking top honors on a consistent basis. Harley is a three-time world champion, two-time world cup champion, five-time Australian national champion and three-time U.S. National Champion – so far. 

Since starting his professional career in 2009 and winning the Pro Tour in his rookie season, Harley has won every award and accolade there is to win in the sport of wakeboarding. He now chases an “endless summer” where he spends six months in Australia and six months in America utilizing the wakeboard-ready weather. In a short time, Harley has taken the action-sports world by storm and has no plans of stopping anytime soon.

“I am thrilled to be included on the Polaroid Action team,” said Clifford. “I rely heavily on photo and film to help perfect my motions and Polaroid action cameras capture even my wildest of tricks. I am honored to be part of this prestigious team.”

Worldwide Favorite
Known for his friendly, jovial demeanor as well as his killer wakeboarding skills, Julian Cohen is an entertainer both on and off the water. By the time he was 14, he became the first and youngest wakeboarder to land a 1080 in a cable competition. Since then, he’s climbed the rankings and become a crowd favorite wherever he competes. His achievements include placing at the 2011 World Cable Championships, the 2011 USA Boat Nationals and gaining first on the 2011 USA wakeboard listing. He recently was ranked 4th at the 2013 Wake Park World Championships Pro Features.

“I can always be seen with a camera in hand,” Cohen commented. “So after trying the new Polaroid sports action cameras and seeing how fun and easy they are to use, I knew I wanted to be part of this extraordinary team.”

For more information on the Polaroid line of action sports cameras, please visit For more information on Harley Clifford and Julian Cohen, visit and

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film. Our range of products  include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

About C&A Licensing, LLC
C&A Licensing is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A Marketing is the Polaroid Licensee for instant digital camera, sports video camera, security camera and photo accessories. C&A recently acquired portions of Ritz Camera and Image LLC, including the company’s stores, the Ritzpix Network and the, and websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.

Tracey Benjamini
R&J Strategic Communications