We’re excited to bring to market a fresh feel with some of todays most popular technology for the Polaroid 4K UHD Smart Series TV, the first Polaroid TV that works with Alexa.

April Lunde, CEO and General Counsel at Polaroid

Polaroid 4K UHD Smart TV launch at ASDA

  • Saturday, April 27, 2019

Polaroid and ASDA are delighted to announce the new and exclusive range of Polaroid Ultra High definition 4K HDR Smart TVs in the UK.  Designed in 43”, 49” and 55” screen sizes, the Polaroid 4K UHD Smart Series is available in ASDA stores from 27th April 2019 and also online at

Building upon the Polaroid TV reputation for style, functionality and excellent picture quality at an extremely competitive price point, the range is set to rival the high-quality viewing experience of market-leading brands. The first Polaroid TV series to feature HDR and Dolby Vision, the TVs immerse viewers in the on-screen action, bringing every scene to life with exceptional picture clarity and colour.

Designed to work with Alexa, the series also supports hands-free voice control, enabling viewers with an Amazon Echo1 or Dot1 to control the TVs with nothing but the sound of their voice.

Additionally, the Smart TVs offers 24/7 access to the latest and greatest movies and box-sets from Netflix and Amazon Prime Video as well as YouTube.  The TVs also provide plenty of access to the latest content in HDR, not only supporting the widely used standard HDR10 format, but also the newly developed standard, Hybrid Log Gamma or “HLG”.

Other features of the upgraded Polaroid 4K UHD Smart Series TV include:

  • 4K UHD resolution display
  • HDR
  • Freeview Play
  • Netflix, Freeview Play, YouTube, Amazon Prime Video
  • Works with Alexa
  • X3 HDMI 2.0 compatible
  • X2 USB points
  • HDR & Dolby Vision
  • Available from 43”, 49”, 55”
  • From £299

To align with the premium nature of this new Polaroid TV, ASDA also offers a dedicated customer technical support line for all tech products, which means that any customers seeking after-sales support on the Polaroid TV can now simply dial a number.

“Since we first launched the Polaroid Series 1 TVs exclusively with ASDA in 2012, we’ve had a great response from consumers in the UK,” said April Lunde, CEO and General Counsel at Polaroid. “We’re excited to bring to market a fresh feel with some of today’s most popular technology for the Polaroid 4K UHD Smart Series TV, the first Polaroid TV that works with Alexa. In a competitive TV market, the partnering of household names ASDA and Polaroid, alongside the Polaroid brand’s reputation for innovation and value, ensures unrivalled value for money in the Polaroid 4K UHD Smart Series TV range.”

All screen sizes come equipped with three HDMI ports and two USB ports, perfect for adding a portable hard drive for recording live TV and ensuring versatility and the highest picture quality. With all models offering 4K resolution, they make the perfect upgrade for anyone with an HD ready or 1080p full HD TV. Thanks to its central stand and ultra-narrow bezel design, the Polaroid 4K UHD Smart Series TV also features a look and feel that will fit in with any home theatre system.

1 Amazon Echo and Echo Dot are sold separately from Polaroid TVs

Notes to Editors – for more information please contact the Polaroid press office on 01628 625 900 or

The Polaroid Brand

Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Classic Border Logo and Polaroid Color Spectrum are trademarks of PLR IP Holdings, LLC, used under license.


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