Throughout our brand’s 80-year history, Polaroid has been committed to providing consumers with the latest technology that is also easy-to-use and at an accessible price point

Scott W. Hardy

Next-generation Polaroid Series 6 4K Smart TVs launch at ASDA

  • Monday, April 3, 2017

London, 3 April, 2017 - Polaroid and ASDA have announced the new Polaroid Series 6 range of ultra-high definition (UHD) smart televisions in the UK. The new Polaroid Series 6 will be available on the ASDA direct website and in select ASDA stores at launch on April 22nd.

Building upon the Polaroid TV reputation for style, functionality and excellent picture quality at an extremely competitive price point, the upgraded Polaroid Series 6 range comes with a range of features, including:

  • 4K UHD resolution display
  • Freeview Play functionality
  • Netflix, BBC iPlayer, All 4, Amazon TV compatible
  • HDMI 2.0 compatible
  • Available from 43” to 65”

“Throughout our brand’s 80-year history, Polaroid has been committed to providing consumers with the latest technology that is also easy-to-use and at an accessible price point,” said Scott W. Hardy, President and CEO of Polaroid. “The Polaroid Series 6 UHD smart TVs are the latest products we’ve launched in partnership with ASDA. This partnership has allowed us to offer today’s most popular TV technologies to consumers across the UK at an incredible value.”

For the first time, Freeview Play will be included in the Polaroid Series 6 TV range, offering seamless access to on demand TV from the last seven days, as well as the ability to pause and rewind live TV. BBC iPlayer, the ITV Hub, All 4, Demand 5 and UKTV Play are all available by simply scrolling back through TV listings on the guide button. As well as this, smart TV functionality will allow access to the latest and greatest content from Netflix and Amazon, as well as YouTube and Spotify.

All versions come equipped with three USB sockets, perfect for adding a portable hard drive for recording live TV, as well as an HDMI 2.0 port and three further HDMI ports to ensure versatility and the highest picture quality. With all models offering 4K resolution, they would make the perfect upgrade for anyone with an HD ready or 1080p ‘full HD’ TV. In a competitive TV market, the partnering of household names ASDA and Polaroid, alongside the Polaroid brand’s reputation for innovation and value, ensures unrivalled value for money in the Polaroid Series 6 range.

The new Polaroid Series 6 UHD TV range will be available from April 22nd.

For further information please contact

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with Polaroid instant film. Our range of products include instant print cameras, action sports cameras, smartphones, flat-screen TVs and emerging that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Polaroid Series 6 TV