It’s our goal at Polaroid University to teach everyone how to take high-quality photographs and video footage on any subject using any camera technology.

Marc Serota, Founder of Polaroid University

Learn to Take Pictures Like a Pro with Polaroid University

  • Wednesday, January 6, 2016

Polaroid Teams Up with Professional Photographers to Launch Polaroid University—Smartphone Photography Taught by the Pros

Las Vegas, January 6, 2016- Polaroid is offering aspiring photographers everywhere the opportunity to learn photography from the pros with the launch of Polaroid University. Polaroid University is a comprehensive online photography education program available at that allows photographers of all skill levels to learn photography and improve their skills at their own pace. Founded by renowned, award-winning professional photographer Marc Serota, Polaroid University teaches students to master the camera—starting with smartphones and expanding to action cameras, DSLRs and other cameras—in order to make better moments.

“In today’s digital age, a consumer does not need to own a high-end camera to be considered a photographer,” said Serota. “The latest smartphone technology puts a powerful camera in the hands of millions of people across the country. Americans last year took over 100 billion digital photographs. It’s our goal at Polaroid University to teach everyone how to take high-quality photographs and video footage on any subject using any camera technology. No matter if they’re using a smartphone, action camera, Polaroid instant camera or high-end DSLR, we want to offer our students the tools to document and share their lives in the best way possible.”

Polaroid University released today their retail component at CES 2016. The component feature retail POS stands which hold 48 boxes that contain a Polaroid University membership card. This simple to register membership card is an ideal companion purchase for any new smartphone and allows retailers the opportunity to catch buys at the counter or phone department at the same $19.95 per year Polaroid University membership fee. Polaroid University is slated to roll out their retail component by April 1st with select retailers, and is also working on select partnerships with manufactures to include content on new devices.

Throughout the remainder of 2016, Polaroid University will complete its first online photography collection of 50 plus episodes on all genres and subjects, expanding their offering to cover action camera, drone, DSLR, and other forms of photography.

All Polaroid University videos are instructed by highly skilled professional photographers, including Polaroid University founder Serota who is well-known for his work in sports, fashion and entertainment photography. Joining Serota will be renowned photojournalist Rick Friedman, photography instructor and nature photographer Robert Sullivan, wedding/portrait/children photographer Jannette De Llanos, as well as 2009 Pulitzer Prize winner Patrick Farrell, ZOO Miami Curator Ron Magill, and many others. Polaroid University videos will feature episode hosts including Fox Sports journalist Hanna Ostapchuk, and portrait photographer LaRae Lobdell.

“Polaroid has been committed to making it easier for people to capture and share their memorable moments, whether it be through the latest innovative technology or expert know-how,” commented Scott W. Hardy, President and CEO of Polaroid. “Polaroid University provides everyone with easy access to expert photography knowledge. The fun and entertaining online classes are designed to help every photographer, no matter the skill level, take photographs and videos that they’re proud to share with their loved ones.”

Polaroid University will offer an annual membership to watch all episodes for $19.95. The Polaroid University episode “How to use the NEW iPhone” is currently available for free at Polaroid University retail component is slated to be available at select retailers in April. Stay tuned to Polaroid University on Instagram and Facebook for more exciting news.

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid University, Polaroid Classic Border Logo and are trademarks of PLR IP Holdings, LLC, used under license.

Tracey Benjamini