Polaroid was the original social network; allowing people to instantly share life’s moments in a way that had never been possible before

Scott Hardy, Polaroid President & CEO

Instant digital camera of the next generation: The Polaroid Socialmatic

  • Wednesday, September 17, 2014

Instant photography nostalgia meets social media features

Bremen, September 2014. Print, post, share – instantly: unlike anything else on the market, the Polaroid Socialmatic Camera is a marriage of both print and digital technologies – a completely new experience in the way photographs are captured and shared. Combining classic Polaroid print technology with today’s digital capabilities, the Polaroid Socialmatic fuses technology with fashion, individual with community and creates a social media hub where every user can print, post to social media and follow from a QR code around the world.  The Polaroid Socialmatic instant digital camera is the first imaging product designed to deliver a 360 degree social media experience. 

Polaroid was the original social network; allowing people to instantly share life’s moments in a way that had never been possible before,” said Scott W. Hardy, President and CEO of Polaroid. “Since the introduction of our first product, the Polaroid brand has been a visionary and bold innovator. That tradition continues today as we strive to honor our iconic brand with products that spark creativity and deliver instant fun and the launch of the Polaroid Socialmatic camera is emblematic of this.”

Capture Your Moments
Designed by Socialmatic LLC and manufactured by authorized Polaroid licensee, C&A Licensing, the Polaroid Socialmatic changes the way consumers look at digital cameras with its unique square shape and vintage design. The Polaroid Socialmatic camera utilizes an Android operating system, providing a familiar, easy to use interface and access to numerous creative capabilities and apps.  Consumers can use either the 14 megapixel front- or 2 megapixel rear- camera to capture their favorite moments including an LED flash for great images even in low light. Once the image is captured, it can be viewed on the 4.5” touchscreen LCD display for easy navigation and the ability to customize, edit or enhance their images with text, icons and clip art—without having to wait to get to a computer or tablet. Then the images can be saved to a Micro SD card or to the camera’s 4GB of internal storage.  

ZINK Zero Ink Printing
Once the image is captured, the Polaroid Socialmatic camera uses the most current evolution of instant printing technology which began over 60 years ago, allowing users to select, print and share physical prints instantly using the ink-free Zero Ink Printing technology by ZINK Imaging. When ready, just press one button and the Polaroid Socialmatic camera instantly prints a 2X3 inch full-color sticker-backed ZINK photo in under a minute so consumers can share that physical photo in the moment.

Instantly Post & Share
For the consumer who would rather share digitally, the Polaroid Socialmatic camera allows consumers to instantly upload and share images to their favorite social networking sites, including Facebook, Twitter, Instagram and the new Socialmatic Photonetwork via the camera’s built in Wi-Fi. If Wi-Fi isn’t immediately available, the camera easily pairs with consumers’ smartphones via Bluetooth to enable instant sharing from virtually anywhere. 

Remote Photo Printing
The Polaroid Socialmatic camera bridges instant photo printing and digital photo sharing via an enhanced portfolio of features designed around the camera’s unique abilities. Every camera and every photo has its own individual QR code enabling the user to scan the code from the picture, view its history, track its whereabouts and continue to share and follow it virtually anywhere in the world – thus building a unique global Socialmatic network. Consumers can also upload images from their mobile devices using the camera’s Wi-Fi or Bluetooth features and send it to another Polaroid Socialmatic camera to be printed and shared, allowing the camera to act as a remote printer that’s only accessible to approved network members  –regardless of location.

The Polaroid Socialmatic will be officially presented to the German audience during this year’s photokina in Cologne. Visitors of the show are able to see the next generation instant digital camera in hall 05.2 at booth D010 and D012. The Polaroid Socialmatic instant digital camera will be available globally for holiday 2014.   

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Die Marke Polaroid
Polaroid ist eine der bekanntesten Marken im Bereich der Unterhaltungselektronik. Das Unternehmen blickt auf eine über 75-Jährige Geschichte zurück, die mit der Entwicklung des Sofortbildfilms begann. Die Produktpalette umfasst Sofortbildkameras, Digitalkameras und hochauflösende Sportvideokameras, die mittels Adaptersystemen fast überall montierbar sind. Außerdem werden unter der Marke Polaroid Tablets und Flachbildfernseher vertrieben. Das Polaroid Class Border Logo bezieht sich auf die Anfänge der Polaroid Sofortbildfotografie und zeichnet Produkte der Marke Polaroid aus.
Weitere Informationen unter

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum und das Polaroid Classic Border Logo sind geschützte Marken der PLR IP Holdings, LLC und werden unter entsprechender Lizenz genutzt.

Über C&A Licensing, LLC
C&A Licensing ist einer der führenden Hersteller und Vertriebspartner von Digitalkameras, Camcordern und Zubehör im Bereich der Unterhaltungselektronik. Das Unternehmen mit Sitz in Ridgefield Park, New Jersey ist der offizielle Polaroid Lizenznehmer für Sofortbildkameras, Digitalkameras, Sportvideokameras, Sicherheitskameras und Fotozubehör. Weitere Informationen unter

Die Polaroid Socialmatic wird durch Socialmatic LLC hergestellt. Das Unternehmen hat sich auf kreative und innovative Produkte spezialisiert, die eine Verbindung zu sozialen Netzwerken herstellen. Mehr zu Socialmatic LLC unter

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