Polaroid Showcases Drones, Smartphones and Tablets Exclusively for the European Market at IFA 2016

  • Thursday, September 1, 2016

Berlin – September 2, 2016 – Polaroid is showcasing a new line of products exclusively for the European market at the IFA consumer electronics trade show held in Berlin September 2-7. The latest Polaroid drones, smartphones, and tablets will be on display at booth 305 in hall 25.

The newest Polaroid drone in Europe will make its debut at IFA this season. Armed with a 720p action camera for instantly capturing fun and exciting new footage to share with friends and family, the model features 360° rotation for smooth aerial recordings. Users can easily operate the camera through a dedicated Wi-Fi remote control which includes a GPS-based “return to home” feature. Bundled VR glasses provide the ultimate flying experience utilizing the industry’s latest technology.  

Also on display will be the latest smartphone from Polaroid for the European market. The newest Polaroid smartphone model packs two cameras and 8 GB of storage into a slim profile with a stylish gold body, allowing users to easily and instantly capture life on-the-go. The unlocked, dual-SIM phone runs on Android™ 5.1 with a quad-core processor. Paired with 4G capabilities, the 5.5” HD screen provides brilliant clarity for effortless sharing, browsing and streaming.

Polaroid expands their line of Android™ tablets in Europe with a new 10.6” tablet, offering easy-to-use high-tech capabilities in a sleek, modern design. The latest model runs Android™ 5.1 on a quad-core processor. Set between two front panel speakers, the Polaroid tablet boasts a 10.6” IPS screen with 1366x768 resolution for an optimal viewing experience. Users can expand the tablet’s 32 GB of internal storage with a microSD slot, and the device features dual cameras to instantly capture images and video.

The latest Polaroid products for the European market will be on display in booth 305 hall 25 at IFA 2016. For additional information on Polaroid and its range of products and accessories, please visit

About Polaroid

Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Be Original. Be Polaroid., and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About Market Maker Brand Licensing.

Market Maker Brand Licensing is a leading manufacturer and reseller of smartphones, tablets and related accessories in the consumer electronics marketplace. Headquartered in Lyon, France, MMBL is the authorized and exclusive Polaroid licensee for electronic products in Europe and Asia.

For more information, visit

Press contact for Market Maker Brand:

Lila d’Hermies

Press Contact for Polaroid:

Tracey Benjamini
R&J Strategic Communications