First Polaroid Fotobar Store Set to Open at Delray Marketplace March 1
- Wednesday, February 20, 2013
DELRAY BEACH, FL FEB. 20, 2013 – On March 1st, Delray Beach will be the first U.S. city to experience Polaroid Fotobar, a one of a kind, revolutionary photography concept. Opening at Delray Marketplace, the city’s newest multi-use development, Polaroid Fotobar
invites customers to release photos from their cameras, mobile devices
and social platforms and bring them to life. In just one visit, unique
and permanent visuals are created, choosing from a variety of exotic
materials such as canvas, metal, bamboo and more.
In a world where immediacy in photography is the norm, Polaroid Fotobar will reintroduce the world to the tangible photograph, thanks to Warren Struhl, CEO and Founder of Fotobar.
I ask people to show me their favorite picture, they take out their
phone,” he said. “My next question is, does that favorite picture you
just showed me live in a physical form? Nine times out of ten they say
‘No,’ with strong emotion. I realized this was a pain point in people’s
lives,” Struhl said. The business visionary believes the solution lies
not only in making photos come to life easier, but also making the
experience pleasant, educational and fun — by turning the work into
Polaroid Fotobar will also provide a
fun place for photography aficionados and amateurs of all ages to
nurture their interest in photography, photo sharing and art. The 2,000
square foot store is equipped with “The Studio,” a multi-purpose room
available to host photo classes, private parties and portrait sessions.
“Polaroid is known as the brand that revolutionized photography 60 years ago with the instant picture,” said Polaroid President and CEO Scott W. Hardy. “We are doing it again with these innovative, new retail stores. Polaroid
is about sharing life’s most precious and memorable moments. We
continue to be about self expression, creativity & fun, and Polaroid Fotobar represents a perfect modern expression of those values. Committed to being good stewards, Polaroid Fotobar
has several initiatives planned to involve the local photography and
art community. The store will showcase a “Community Wall” with more than
100 photographs submitted by local photography enthusiasts. Polaroid Fotobar
will also partner with Art House Delray, a non-profit dedicated to
increasing art awareness in Delray Beach. Art House Delray will receive
a percentage of the store’s grand opening proceeds. Lastly, Polaroid Fotobar will team with several local stars from photo-sharing site Instagram to host an in-store exhibit of their best works.
Discover more at www.polaroidfotobar.com
. Follow our journey and share with us on Twitter @Fotobar and Polaroid Fotobar
on Facebook and Instagram.
The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus1``was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.
In recent years, Polaroid
has expanded its range of products in consumer electronics and
photography, such as instant and digital cameras, high-definition
camcorders, mobile printers, tablets, flat-screen TVs and more. People
can expect to see new Polaroid
products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit http://www.polaroid.com
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC., used under license
Fotobar, LLC trademarks and service marks include, but are not limited to "Fotobar" and "Fotomail”
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Media Contact for Fotobar:
Davicka Thompson, Thompson Creative Collective
Media Contact for Polaroid:
Melissa Hoistion, R&J Public Relations