Agnes B. and Polaroid Release Limited-Edition Z2300 Instant Digital Camera, Team Up for Photo Exhibition and Competition
HONG KONG (July 25, 2014) — Polaroid, a 75 year-old trusted global brand best known for pioneering instant photography, and agnès b. are jointly debuting a limited-edition Z2300 instant digital camera as a part of a new collaboration. Known for bringing customers fun, easy-to-use products at an exceptional value, the Polaroid brand is dedicated to capturing and sharing life’s memorable moments through innovative technology. Additionally, the Polaroid brand has long been associated with the fashion industry since it is so easy to capture a quick “selfie” with a Polaroid camera and share it with the world. This association made the partnership a perfect fit for agnès b., as Agnes acquires much of her inspiration though photography. Her camera has become a constant companion during her travels, and she is teaming up with the Polaroid brand to bring fans an exclusive camera to help inspire them.
The Polaroid Z2300 Instant Digital Camera
The limited-edition Z2300 is a must have for the fans of agnès b. and Polaroid. Available in a brand new blue color, the agnès b. logo and Agnès’ handwritings add a fashionable French touch and a twist of fun to the camera.
- Size: approx.. L118mm x W75mm x H78mm
- 10 megapixel camera
- 6X digital zoom
- 2X3-inch colour prints with choice of borders in 45 seconds
- 2 choices of designed agnès b. borders and 10 more built-in borders
- 32MB memory built-in
- Anti-shake image stabilization
- Captures 720p HD video at 30fps
- Support USB image transfer
- Built-in battery charge with USB port and socket
- Retail price: $1,790 (HKD)
The camera is available while supplies last at all agnès b. shops and other select retailers. The camera will be displayed at selected agnès b. shops for customers to demo, and an interactive window display will also be shown at agnès b. in Festival Walk.
An exhibition showcasing around 40 - 50 professional Polaroid archive cameras will be on display July 25-August 17 at RUE DE MARSEILLE in K11 Art Mall. The exhibition features a wall with a collage of agnès b.’s Polaroid photos that act as the background for an interactive photo booth. In the photo booth, participants can snap a shot behind a giant Polaroid Classic Border Logo frame with the signature Z2300. All participants will receive a free instant photo. An additional photo booth will also be set up at New Town Plaza at Sha Tin. Participants at that location can take photos inside the booth with their own camera and show the photo to the staff at RUE DE MARSEILLE to receive a special souvenir.
Fans also have the chance to win the limited-edition camera through agnès b.’s Facebook and Instagram photo competitions. Participants can simply join the competition by snapping a shot at the photo booth in RUE DE MARSEILLE and directly uploading it to the agnès b. Facebook game or sharing it on Instagram with the hashtag #agnesb_polaroid. Participants are encouraged to decorate their photo with agnès b. elements and their own designs. The 10 best photos from Facebook and the five best from Instagram will be awarded the exclusive Polaroid Z2300 instant digital camera.
agnès b. RUE DE MARSEILLE in K11
Shop 117 – 120, K11, 18 Hanoi Rd, Tsim Sha Tsui, KLN
Tel: 3122 4282
New Town Plaza agnès b.
Shop 390 – 392, Level 3, New Town Plaza, Sha Tin, NT
Tel: 2603 0268
Festival Walk agnès b.
Shop LG1-45, LG1-49, Festival Walk, Kowloon Tong, KLN
Tel: 2265 7018
The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used with permission.
Contact agnes b.
Karen Cheung – Marketing Officer (D: 2894 2773 / E: firstname.lastname@example.org)
Mavis Leung – Senior Marketing Manager (D:2894 2719 / E: email@example.com)
R&J Strategic Communications