It's not only summer-priced but also summer-proofed against assaults from nature and humans alike.

'Summer-Proof' Your Snapshots with Polaroid 18 MP Waterproof Digital Camera

  • Thursday, June 11, 2015

Dustproof, shockproof, waterproof & even foodproof for fun in the sun.

Coventry, England (June 11, 2015) Let's face it: no one wants to take a pricey camera to the beach, swimming pool, family picnic, campground or on any other summer outings where water, sand, food, spilled drinks and all manner of other indignities lurk at every turn. Enter the new Polaroid IE090 18 MP waterproof digital camera. At just £55.00 it's not only summer-priced but also summer-proofed against assaults from nature and humans alike.

Drop it in the dirt? In the lake? In a bowl of coleslaw? Get it wet while you're canoeing or caught in the rain? No worries – just wash it off and keep snapping away.

This newest entry in the Polaroid pantheon is shockproof, dustproof and waterproof up to 3 meters. That means you can take pictures of your kids underwater, the coral you're snorkeling by, or yourself clowning around in the pool. It also features:
- High-resolution 18 MP image capture
- A 4x digital zoom
- A 2.7" rear LCD display for framing images and a 1.8" display for snapping selfies
- A built in flash
- VGA and QVGA video recording with sound
- A Micro SD card slot (8 GB Micro SD card included)

In the UK, the Polaroid IE090 18 MP waterproof digital camera is available at Dixons, Asda, Staples, Argos, QVC and Office Depot. In France, it is sold in Boulanger, FNAC and Darty stores for €70.00.

About Sakar International
Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories. Sakar is also the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit

About The Polaroid Brand
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

SOURCE Sakar International