The industry giants unveil the RS-0 Polaroid in Berlin
Global sports brand PUMA and consumer electronics powerhouse Polaroid announced their partnership today. The collaboration creates a fusion between PUMA’s all new RS-0 sneaker and design hints from the iconic Polaroid OneStep analog instant camera.
Polaroid Originals, a new brand dedicated to analog instant photography, will make its CES debut at this year’s show. On display from Polaroid Originals will be the Polaroid OneStep 2, the brand’s new instant analog camera that debuted in September 2017 to mark the 80th anniversary of the Polaroid brand. The Polaroid OneStep 2 will appear alongside the latest consumer electronics offerings from the Polaroid brand in booth #16615 located in Central Hall January 9-12.