sheet. While waiting for the print to develop, hold it by the yellow tab or place it on a flat surface. Don't touch or bend the print, or peel off the white paper. Don't let the print flap in the wind outdoors.

Separate the Print: After the recommended development time, quickly strip the white paper (print) off the brown paper, starting from the end nearest the word ''PULL''. Although the color print will appear to be nearly dry, do not touch the print for a few minutes. When completely dried, mount it on a color print mount. Coat Black and White Prints: Do not touch the face of the black-and-white print, too. The prints must be coated to prevent fading and to add a glossy finish. See the instruction sheet for further inforamtion on coating. ¹

Polaroid appropriated time and molded it into new rules for creative control and improvisation. The Instant took on a new life.

Galleri Image has exhibited photography for 25 years. It is as a symbol for our quarter century of improvisation - our Instant - that this exhibition has been created.

Saul Shapiro
Galleri Image

¹ From Bronica S2A Polaroid Film Pack Manual.

Realizing the Moment

It took Edwin H. Land about one hour to visualize a camera, a film and the physical chemistry necessary to create an instant, one-step photographic system in 1944. It took a bit longer for Land, with his team of scientists and engineers, to produce a camera and film that was ultimately introduced to amazed customers in a Boston department store in 1948. To see a picture almost immediately after snapping it was an extraordinary idea then. Quick. Easy. No muss, no fuss.