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20x24 diaries - logo

e has used the 20X24 for more than a decade of privileged shoots—like two weeks with Robin Williams and Steven Spielberg on the set of Hook —and he's experienced some curious reactions. "The camera, while technologically sophisticated, is somewhat comic and oversized," he says. "It has an old fashion hardware feel that makes it appealing, engaging, perhaps even dramatic to be photographed before."

he images he creates are not only dramatic but technically precise as well. Polaroid's large format camera is often selected by commercial and fine art photographers because of the fine detail it renders, another reason Greenfield-Sanders chose it. A number of his photos from Sundance are being negotiated for a new advertising campaign for an international designer-shoe company and others appear in the April issue of In Style magazine along with coverage of the festival.

* * * * *

hile it's now sundown at Sundance, some questions are still in the air. What does the future hold for Polaroid's indomitable camera? Will it have a shot at a role at next year's Oscars? Is a cameo at Cannes in store for our trusty 20x24? And more important, where can one rent this glamorous, high-performance, unique and delightful photographic instrument?


 

 

Laura DernDirectors: Chuck Workman, Michelle LeBrun, Scott King, Tod Williams, Paola di Florio, Eric Mendelsohn, Eric Mandelbaum, Brett Morgen, Audrey Wells, Lisanne Skyler, Toni Kalem, Dan Clark, Nanette Burstein, Ron Judkins, Jessica YuJohn Reuter & Timothy Greenfield-Sanders

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