ow, you may ask, did Greenfield-Sanders get these huge name celebrities, burdened with worries about winning awards and having their films picked up by distributors, to pose in front of our big and surprising 20X24?

t helped, sources tell us, that he himself is famous for shooting such film legends as Bette Davis, Alfred Hitchcock and Ingmar Bergman as well as more recent personalities like Hillary Clinton. Like Andy Warhol—who also used the 20X24 camera to capture his life and times—Greenfield-Sanders is a chronicler of the contemporary cultural scene. His 1999 Grammy award winning video, Lou Reed: Rock and Roll Heart, produced for the American Masters Series on PBS, appeared at last year's festival to rave reviews and gave him an insider's advantage with the stars.

f course the 20X24 camera looked gorgeous as well. It's been restored recently with stylish red bellows and glossy reconditioned woodwork. Adding more panache and flavor, the makeshift 20X24 studio in Park City —formerly an empty old storefront— was retrofitted with a cappuccino machine, cell-phones and cushy furniture to make the PIBs (People In Black) feel at home.