The Polaroid brand has dedicated the past 75 years to capturing memories, inspiring collaboration and pushing the boundaries of photography and technology. Throughout the years, Polaroid has grown into a household name that is synonymous with sharing, quality, and a touch of magic. Polaroid covers a full spectrum of products, from cameras and tablets to TVs and more, always dedicated to providing consumers exceptional value and instant fun.

The Man Behind the Camera

Edwin Land.  From an early age, Land’s fascination with light led him to develop one of the first synthetic polarizers for commercial use in 1929.  Shortly thereafter he was inspired by his 3-year-old daughter’s confusion as to why a camera could not instantly produce pictures after they were taken – thus pioneering instant photography.  He went on to be the founder of the Polaroid Corporation in 1937 and is best known for developing the world’s first Instant camera, called the Polaroid Land camera.

Iconic Products that changed Photography

Throughout its 75 year history, Polaroid products have treated moments caught on analog, instant digital, digital and mobile devices to the quintessential Polaroid instant experience.  Here’s a look at some of the most iconic Polaroid products; products that have allowed you to create instant memories that will last a lifetime.

Polaroid SX-70 Land Camera (1972) - the first automatic, motorized, folding, single-lens reflex camera which makes self-developing instant color prints

Polaroid Sun 600 Camera (1983) - 116mm single-element plastic lens, fixed focus with a minimal focal length of 4 feet, electronic shutter and a built-in electronic flash

Polaroid Z340 Instant Digital Camera (2011) – old meets new with this full-function digital camera and integrated printer.  Using ZINK® Zero Ink® Printing Technology  instantly transform digital pictures into fun 3x4” prints.

September 2012 marked 75 years for the Polaroid brand.  For the past 7 decades we’ve encouraged our fans to create, collaborate, laugh and share.  But this is only the beginning.  Join us in celebrating the next 75 years.  Polaroid – 75 Years Young.