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The Polaroid Cube Steps Up to the Next Level with the Debut of the Wi-Fi Enabled Polaroid Cube+ at CE Week 2015

  • Wednesday, June 24, 2015

Polaroid to Showcase Additions to their Popular Lifestyle Action Camera Line and Polaroid Zip Instant Photoprinter at this Year’s Show.

(New York, New York) June, 24, 2015 – The next generation of the popular Polaroid Cube lifestyle action camera, the Wifi-enabled Polaroid Cube+, makes its debut at CE Week 2015, June 24-25 in New York City. The brand will also showcase more additions to the Polaroid Cube camera line, as well as new colors of the recently-launched Polaroid Zip (Zink Instant Photoprinter).

In addition to taking still images and 1080p video, the new Polaroid Cube+ now packs Wi-Fi capabilities into its small 35mm squared frame. Compatible with iOS and Android devices via the Polaroid Cube+ app, users can sync the camera with their smartphone or tablet to capture and share their videos and photos instantaneously. The app allows users to control their Polaroid Cube+ lifestyle action camera through their mobile device, or use their device as a viewfinder to ensure every shot is captured just right. Additionally, users can edit, save, print and share their videos and photos instantly from their mobile device using the app.

Innovative Design
The Polaroid Cube+ lifestyle action camera maintains the innovative design elements consumers love about the first generation Polaroid Cube, including its iconic 35mm size and shape. The Polaroid Cube+ features a simple one-button design and a rugged, rubberized exterior all wrapped by the iconic Polaroid Color Spectrum. Its built-in magnet allows it to attach to bicycle handlebars, helmets, household appliances and more. Polaroid again partnered with renowned design firm Ammunition to create the Polaroid Cube+ lifestyle action camera. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, and Williams-Sonoma.

More Additions to the Polaroid Cube Line
Also making their debut at CE Week are two new funky colors of the original Polaroid Cube. Along with the original blue, black and red, the lifestyle action camera is now available in hot pink and glow-in-the-dark green to suit every eclectic style. All cameras in the Polaroid Cube line are compatible with the wide variety of dedicated accessories and mounts that offer even more shooting options. Current accessories in the line include a bumper case, strap mount, suction cup mount, waterproof case, bicycle mount, helmet mount, and tripod mount.

The Bright New Polaroid Zip Instant Photoprinter
The Polaroid Cube is not the only product sporting new colors at this year’s CE Week. The recently launched Polaroid Zip instant photoprinter, which was also designed by Ammunition, is now available in blue and red along with the original black and white versions. The compact mobile printer allows consumers to instantly print and share 2”x3” photos of their favorite images from their smartphone or tablet via Bluetooth or NFC using Zink Zero Ink® Printing technology.
All products are offered by C&A Marketing, Inc., an authorized Polaroid licensee. The Polaroid Cube+ lifestyle action camera will be available in August for $149.99. The pink and glow-in-the-dark green versions of the original Polaroid Cube will be available in late August for $99.99. The Polaroid Zip photoprinter is currently available in all four colors for $129.99.
All products will be on display at table #122 during CE Week, June 24-25 in New York City. For more information visit http://www.polaroid.com.

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.
Polaroid, Polaroid & Pixel, Polaroid Color Spectrum ,Polaroid Classic Border Logo , Polaroid Cube, and Polaroid Cube+ are trademarks of PLR IP Holdings, LLC, used under license.

About C&A Marketing, Inc.
C&A Marketing, Inc. is a leading manufacturer, distributor and online reseller of cameras and photographic equipment. Headquartered in Ridgefield Park, N.J., C&A is the Polaroid licensee for instant digital camera, sports video camera, IP home security cameras and photo accessories.

Contact:
Melissa Hoistion
908-895-0783
mhoistion@randjpr.com