Sakar International To Launch New Line Of High-Performance Polaroid Brand Digital Still Cameras
- Wednesday, September 19, 2012
EDISON, N.J. - Consumer electronics manufacturer Sakar
International today announced it will launch and distribute a new line
of high-performance, Polaroid-branded digital still cameras
this fall under an exclusive licensing agreement recently signed with
the photo industry leader. Sakar will unveil the new products at Stand
C008/D009 in Hall 5.2 at Photokina, the world's premiere photography
exposition and technology fair, September 18-23 in Cologne, Germany.
The new family of high-end products combines the legendary Polaroid
image quality and optics technology with user-friendly features that
make them ideally suited for the active consumer looking to capture and
preserve great memories of their outdoor, sporting or casual adventures.
products will debut in September at Walmart, Sears and Kmart stores,
Amazon.com, Staples, Office Depot, BrandsMartUSA, Tiger Direct/Comp USA,
Canadian Tire, hhgregg, QVC, HSN, BestBuy.com, Walmart.com, Target.com
and Newegg.com. The products will also be made available in Europe,
India, Greece, Cyprus, Turkey and Latin America.
brand is synonymous with high-quality imaging products that are easy to
use and that make recording life's precious moments a snap," said Sakar
President Jeff Saka. "This is a great opportunity for us to leverage
our broad distribution channels and expand our product portfolio with a
very well-regarded brand and innovative product family."
The first installment of Polaroid products to hit store shelves includes:
- The Polaroid iF045, the first Polaroid waterproof, dual-view camera,
makes it easy to snap great photos of you and your friends, without
cutting off anyone's head. Featuring front- and rear-facing LCD displays
and a 5x digital zoom, the 14.1 megapixel iF045 is waterproof up to 10
feet. Available starting in September, the iF045 will sell for $99.99
suggested retail price.
- The Polaroid iS2132 D-SLR style "bridge" camera
combines the advanced features and high image quality of a digital SLR
with the ease of a point-and-shoot. Featuring an ultra-wide angle 25mm
lens with 21x enhanced definition optical zoom, the 16.1 megapixel
iS2132 lets you take stunning panoramic pictures and record HD video
with the touch of a button. Built-in pop up flash, face auto-exposure
and blink detection ensure you get a great shot every time. The
iS2132will carry a suggested retail price of $199.99 when it becomes
available in September.
- The Polaroid iS326 ultra-compact camera
with 3x optical zoom makes it quick and easy to capture spectacular
images and is ready to use right out the box. Featuring a Li-ion battery
and a slim form factor, it's the perfect camera for people on the go,
at an extremely attractive suggested retail price of $79.99.
deep industry experience, high-quality design and manufacturing process
and established retail relationships will allow us to significantly
grow the Polaroid brand footprint," said Scott W. Hardy, president of Polaroid.
"These new offerings will provide a full spectrum of affordable,
high-quality camera options for virtually any user with the simplicity
and quality consumers have come to expect from Polaroid."
As part of the exclusive licensing deal, Sakar will also develop a line of Polaroid-branded digital video products that will also debut in North America and Latin America this year.
About Sakar International
International, Inc. is a leading provider of interactive consumer
electronics. Since 1977, the privately held, family-owned company has
evolved alongside technology - becoming a global leader in innovative
electronics. Sakar is a licensing partner with over forty major
entertainment brands and has maintained a diverse portfolio of product
offerings, including: digital cameras and video recorders, along with
camera, computer, audio, cellphone and gaming accessories. Sakar
acquired the Vivitar brand in 2008 and has since launched a full line of
photographic, optic and related accessories.
About The Polaroid Brand
several generations, people regard Polaroid as one of the most trusted,
well-respected and recognizable brands when it comes to technology. The
history of Polaroid began 75 years ago, with its roots stemming back to
Polaroid instant film, cameras and camera accessories – thus was the
introduction of the famous Polaroid Classic Border Logowhich is still
recognized today as a true landmark of photography.
recent years, Polaroid has expanded its range of products in consumer
electronics and photography, such as 3D TVs, tablets, instant cameras
and mobile printers, e-book readers, digital high-definition camcorders,
waterproof digital cameras and more. People can expect to see new
Polaroid products that will deliver the fun, instant gratification and
value that the brand has long stood. For more information, visit
Polaroid, Polaroid& Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.