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Polaroid University’s mission is to empower anyone with a smartphone to shoot amazing photos and videos

Marc Serota, Polaroid University founder

Polaroid University Launches New App and Subscription Pack

  • Thursday, November 3, 2016

Miami, November 3, 2016- Polaroid today announced the launch of the Polaroid University iOS app and subscription pack. Both give users access to the full library of Polaroid University instructional photography episodes. Polaroid University offers aspiring photographers online lessons in smartphone photography, ranging from the basics to advanced topics taught by award-winning professional photographers.

Polaroid University’s mission is to empower anyone with a smartphone to shoot amazing photos and videos,” said Marc Serota, Polaroid University founder and award-winning professional photographer. “The app and subscription pack not only make it easy for people to take great photos and videos with their devices, but make it simple for users to access tips and tricks from our episodes in a way that is convenient for them.”

The new Polaroid University iOS app is now available for download in the iTunes store. The app offers Polaroid University members full access to the course’s library of episodes from their iPhone or iPad. Episodes are set up in a playlist taking users from beginner fundamentals to advanced topics so they’ll be shooting like a pro in no time. Not a member? The Polaroid University app gives users the ability to purchase a one-year membership to the entire library for $9.95. The Polaroid University app will also be coming soon to the Google Play store providing unlimited access to the full library to Android smartphone and tablet users. 

Just in time for the holiday season, Polaroid University is now offering a one-year subscription pack. An ideal gift for anyone starting out in photography or as a companion gift to the latest smartphone, the subscription pack allows users access to the entire Polaroid University library of over 40 educational episodes taught by professional photographers. The subscription pack is currently available at Amazon for $9.95 and will be available at select retailers in 2017.

All Polaroid University episodes are instructed by highly skilled professional photographers, including Polaroid University founder Serota who is well-known for his work in sports, fashion and entertainment photography. Episodes are broken down into three categories—Fundamentals, Topics, and On The Road. “Fundamentals” teaches basic photographic concepts such as composition and lighting, and demonstrates how they can be used to make great photos and videos on a smartphone. “Topics” is comprised of episodes on techniques that will take a user’s skills to the next level like slow motion video or low light photography. In “On the Road”, members can join Serota as he explores the world through a camera lens, offering some great tips along the way.

All Polaroid University episodes can be accessed at polaroiduniversity.com or on the Polaroid University iOS app, available for free in the iTunes store. Additionally, the Polaroid University subscription pack is currently available on Amazon. A one-year unlimited Polaroid University subscription is $9.95. You can check out the latest videos for tips on using the camera on the new iPhone 7 Plus device on the Polaroid University YouTube page for free. For more information on Polaroid University and the Polaroid brand visit, polaroid.com

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with Polaroid instant film.  Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid University, Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Contact for Polaroid:

Tracey Benjamini
R&J Strategic Communications
908-895-0787
tbenjamini@randjsc.com