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Polaroid Showcases Creative and Innovative International Mobile Solutions at MWC 2015

  • Monday, March 2, 2015

The new Polaroid Zip mobile printer and smartphones for the European market highlight the Polaroid booth at MWC.

Barcelona, March 2, 2015- Polaroid will be showcasing several innovative solutions for the on-the-go user at Mobile World Congress 2015 in Barcelona March 2-5. On display will be a variety of Polaroid instant digital and imaging products including the new pocket-size Polaroid Zip mobile printer. The show also marks the debut of a new line of fit bands and Android and Windows mobile phones exclusive to the European market. To learn more and experience these products first-hand, show attendees can stop by stand CS76.

Sharing Life’s Most Memorable Moments on the Go
The booth will be highlighted by the recently announced Polaroid Zip mobile printer. Approximately the size of a smartphone, the Polaroid Zip weighs just 186g (.41lbs) and allows consumer to print photos instantly while on-the-go. The device measures 2.91” x 4.72”, just less than one inch thick and boasts a striking high-gloss finish augmented by the iconic Polaroid Color Spectrum logo. The printer pairs wirelessly to any smartphone or tablet via Bluetooth 4.0 or NFC and using a dedicated free mobile app available for both iOS or Android, it allows users to instantly print 2x3 inch color photos. The Polaroid Zip utilizes Zero Ink Printing Technology by ZINK Imaging creating full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner. With the app, users can capture a photo or select and edit an image from their gallery, applying a wide range of creative filters, effects and controls, including:

- Enhancements to brightness, contrast, saturation and tint as well as 12 color filters including sepia, retro and HDR.

- A collage mode that allows users to feature up to 9 images on one single print.

- The ability to draw in various colors using the paint mode as well as the use of frames, stickers, stamps, emojis and animations to make the image stand out.

- A unique business card creator allows users to choose from several templates and add in their image and personal info for a creative leave behind.

- The option to make edits private and only viewable using the app’s secret view mode. Secret view will print the original photo with an individual QR code that, when scanned, will reveal the final image complete with add-ons and creative effects.

The Polaroid Zip mobile printer will be available in late March at www.polaroid.com for $129.99 or 129.99€

The booth will also feature a number of the popular iconic imaging products including the retro-inspired, Android-powered Polaroid Socialmatic instant digital camera, and the Polaroid Cube HD lifestyle action video camera along with both of their full lines of fun and stylish accessories. Both products are currently available globally. The Polaroid Socialmatic has an MSRP of $299.99 or 349.99€, and the Polaroid Cube has an MSRP of $99.99 or 99.99€.

Polaroid Goes Mobile
Launching at the show will be a new line of Polaroid smartphones exclusive to Europe. The collection features the first Polaroid Windows smartphone as well as Android models featuring the Android 4.4 KitKat operating system. Phones in the line are either 3G or 4G capable and feature Quad-core or Octa-core processors. All smartphones boast a slim and stylish design and feature both front and rear-facing cameras. Models in the collection are available in a variety of different colors and prices ranging from 89-199€ ensuring that consumers can find the phone that best suits their lifestyle and price point.

The new line of Polaroid smartphones can be paired with the new Polaroid fit bands. With the Bluetooth-enabled fit bands, users can measure and analyze activity during the day such as steps, distance travelled and calories burnt to help them reach their fitness goals.

Additionally, the Polaroid fit band can help users improve their sleep quality by measuring and analyzing their sleep throughout the night. Data can be synced using the fitness app and Bluetooth 4.0. The fit bands are compatible with iOS and Android devices. Users have the option to wear their fit band on their wrist with the bracelet accessory or attach it using the belt clip accessory. The Polaroid fit bands have an MSRP of 29-39€ and will be available on www.polaroid.com/international this spring.

For more information on all the new products debuting at MWC, please visit http://polaroid.com.

To download the Polaroid MWC 2015 press kit, please visit:

http://www.randjnewsroom.com/polaroid/mwc2015.zip


About Polaroid
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Cube, Polaroid OneStep, Polaroid Zip, Be Original. Be Polaroid. and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

Media Contact:
Melissa Hoistion
R&J Public Relations
mhoistion@randjpr.com
908-722-5757