We’re expanding our unlocked smartphone line with a focus on enhanced camera capabilities, upgraded features and providing even more choices for consumers to customize their mobile lifestyles

Scott W. Hardy, President and CEO of Polaroid

Polaroid Reveals Two New Unlocked Smartphones at CES 2016

  • Wednesday, January 6, 2016

LAS VEGAS, January 6, 2016– Polaroid is pleased to announce the addition of two new devices to their collection of unlocked smartphones, the Polaroid Snap and Polaroid Power. Unlocked smartphones allow for users to avoid binding contracts, commitments and cost-prohibitive barriers and the ability to select any participating network or plan. The new additions to the Polaroid smartphone line provide consumers with competitive features and sleek, modern designs, all at an affordable price point. The Polaroid Snap and the Polaroid Power smartphones will be on display in the Polaroid booth #13514 at the 2016 International Consumer Electronics Show in Las Vegas.

“We’re expanding our unlocked smartphone line with a focus on enhanced camera capabilities, upgraded features and providing even more choices for consumers to customize their mobile lifestyles,” said Polaroid President and CEO Scott W. Hardy. “Our new smartphone line complements a family of Polaroid products that embody what the brand is most well-known for; offering consumers fun and affordable ways to instantly capture and share memories with their friends and family. We’re proud to introduce the Polaroid Snap and the Polaroid Power smartphones as an affordable option for consumers who are seeking to do exactly that with their mobile device.”

Goodbye, contracts. Hello, choice.

The Polaroid Snap unlocked smartphone line is available in three display sizes, 5”, 5.5” and 6”, designed to suit the needs of nearly any user. The phone’s high-powered 13MP rear camera with a dual LED flash is paired with a 5MP front camera with its own forward-facing flash, ideal for bringing people together to capture and share every candid moment. The dual LED flash on the rear camera helps users take accurate photos in challenging lighting situations. The smartphone’s sharp HD display enhances the look of every photo, video and game. The Polaroid Snap smartphone offers a quad-core processor, 4G LTE connectivity, the Android 5.1, Lollipop OS, 2GB RAM and up to 16 GB of storage that can be expanded using the phone’s Micro SD card slot. Available now in a variety of colors including pink, blue, black and white, the Polaroid Snap smartphone line has an MSRP of $129.99- $179.99.

Unlock Performance

The Polaroid Power unlocked smartphone is fast and powerful, providing users a large 6”, 1920 x 1080p full HD display. The large screen size does not compromise the phone’s overall sleek, thin and light design, making viewing text and media easier and enhancing mobile gaming. The Polaroid Power includes a feature set that rivals some of the market’s most popular smartphone models. A 64-bit octa-core processor coupled with 3GB RAM and 4G LTE connectivity make sharing content with friends and family fast and easy. The phone features a 13MP rear camera and an 8MP front camera to capture sharp and stunning images. With 32 GB of built in storage, the Polaroid Power can store a plethora of photos, videos, movies, music and apps. Storage can be expanded thanks to a built-in Micro SD card slot or Google Drive cloud storage. The Polaroid Power smartphone’s high-capacity on-board battery is accompanied by an additional 8000mAh slim external power bank. Combined, this provides a whopping 11000mAh battery capacity that allows users to be ready for anything while on-the-go. Available in platinum with Android 5.1.1 Lollipop OS and upgradeable to Android 6.0 Marshmallow OS, the Polaroid Power retails for $249.99.

Designed and manufactured by Southern Telecom, an authorized Polaroid licensee, the Polaroid Snap unlocked smartphone line will be available through EVINE Live in February. The Polaroid Power unlocked smartphone will be available in Spring 2016. For more information on Polaroid smartphones, visit: or

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products includes instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Snap, Polaroid Power and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

About Southern Telecom
Southern Telecom, Inc. is a leading manufacturer and distributor of consumer electronics and accessories. The company is exhibiting Polaroid unlocked smartphones at the 2016 International CES, at booth number 12837.

Android is a trademark of Google, Inc.

Tracey Benjamini
R&J Strategic Communications