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We're excited to bring these cameras and imaging products to market and tell the Polaroid brand story in Japan.

Polaroid Presents Products at CP+ Camera and Photo Imaging Show 2016 in Japan For The First Time

  • Friday, February 26, 2016

The Brand Launches the Polaroid Snap Instant Digital Camera, the Polaroid Zip Instant Photoprinter and the Polaroid Cube+ Lifestyle Action Camera at Japanese Photo Tradeshow

Yokohama, Japan, February 26, 2016 - Polaroid is showcasing the Polaroid Snap instant digital camera, the Polaroid Zip instant photoprinter and the Polaroid Cube+ lifestyle action camera in Japan for the first time at the CP+ Camera and Photo Imaging Show 2016. The trade show, running February 25-28, 2016, marks the launch of Polaroid instant and action products in the Japanese market. These products are slated for availability in Japan in mid-April.

Scott W. Hardy, President and CEO of Polaroid said, "We look forward to continuing to tell the Polaroid brand story across the world with our products, including the Polaroid Snap, the Polaroid Zip and the Polaroid Cube+. Each time we launch products, the idea of easily and instantly sharing memories, a concept that has been part of the Polaroid brand DNA for over 75 years, becomes relevant in the digital age, introducing an entirely new generation to the magic of instant photography. We're excited to bring these cameras and imaging products to market and tell the Polaroid brand story in Japan."

Polaroid Snap Instant Digital Camera

The Polaroid Snap instant digital camera is the newest addition to the brand's expanding instant digital camera line. Combining digital imaging with ZINK® Zero Ink® Printing platform, the Polaroid Snap enables users to easily print and share physical photos at the push of a button, while saving their image for easy uploading to a computer and any social media platform. With a pocket-sized form factor and affordable price point, the Polaroid Snap delivers the instant simplicity and spontaneity that represents the Polaroid brand DNA.

Polaroid Zip Instant Photoprinter

Polaroid is enabling consumers to instantly print and share images anywhere using their mobile device and the Polaroid Zip instant photoprinter. Approximately the size of a smartphone, the Polaroid Zip is one of the smallest and lightest portable printers in today's market. The device used the revolutionary ink-free Zero Ink® Printing technology developed by ZINK. The Polaroid Zip instant photoprinter features a free app available for iOS and Android devices, giving users the ability to express their creativity and enhance their prints.

Polaroid Cube+ Lifestyle Action Camera

The Polaroid Cube+ is a fun, easy-to-use and affordable lifestyle action camera. With a unique, square form factor, exciting colors and accessories, competitive feature set and reasonable price-point, the first generation Polaroid Cube broke the mold and opened the action camera market to everyday consumers and families who want to capture their memories. The Polaroid Cube+ is Wi-Fi enabled and more mobile friendly than its predecessor. With the free Polaroid Cube+ app for iOS or Android devices, users can utilize their mobile device as a viewfinder, control the camera and save images and videos directly to their tablet or phone, making capturing life's best moments easier than ever.

ZINK Zero Ink® Printing

The Polaroid Snap instant digital camera and the Polaroid Zip instant photoprinter use the revolutionary ink-free Zero Ink® Printing technology developed by ZINK. The ZINK-enabled printer uses heat to activate and colorize cyan, yellow and magenta dye crystals embedded in the paper. The result is full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner.

The 2x3" photo prints in just under a minute so consumers can instantly share the photo with their friends and family. Additionally, because ZINK Paper® is adhesive backed, the photo can be used as a sticker as well.

About Polaroid

Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Cube+, Polaroid Zip, Polaroid Snap and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About C&A Marketing, Inc.

C&A Marketing is a leading manufacturer and distributor of consumer electronic and photographic equipment. Based in Ridgefield Park, N.J., C&A is the headquarters for many storied brands including the in-flight retailer, SkyMall, and they are the Polaroid licensee for instant digital products, sports video cameras, IP home security cameras and photo accessories.

Contact:
R&J Strategic Communications

Tracey Benjamini
908-895-0787
tbenjamini@randjpr.com